YouGov
YOU · AIM · Media · mcap £312m · 271.0p
YouGov runs online panels of survey respondents and sells opinion data, research and analytics tools to businesses, media and governments. It also tracks consumer shopping through its Shopper and CPS panels.
| Date | Type | Announcement | Day |
|---|---|---|---|
| 21 Sep 26 | Routine | Notice of Results | |
| 10 Aug 26 | Holding | Holding(s) in Company | |
| 06 Aug 26 | Board change | FY update, banking facility, CEO appointment
YouGov extends banking facilities to April 2028, appoints new CEO, and confirms share buyback programme. |
+5.0% |
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Term loan and RCF maturity extension April 2028 (September 2027)October 2027 instalment due €20 millionNew CEO start date 1 November 2026
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| 06 Aug 26 | Board change | Appointment of Wayne Levings as CEO
Wayne Levings appointed CEO, joining 1 November 2026 as CEO Elect, assuming full role by 1 February 2027. |
+5.0% |
| 03 Aug 26 | Routine | Total Voting Rights | |
| 01 Jul 26 | Routine | Total Voting Rights and Block Listing Return | |
| 01 Jun 26 | Routine | Total Voting Rights and Block Listing Return | |
| 30 Apr 26 | Director dealing | Director/PDMR Dealing and Total Voting Rights | |
| 21 Apr 26 | Director dealing | Director/PDMR Shareholding | |
| 07 Apr 26 | Holding | Holding(s) in Company | |
| 27 Mar 26 | Holding | Holding(s) in Company | |
| 24 Mar 26 | Director dealing | Director/PDMR Shareholding | |
| 24 Mar 26 | Board change | Directorate Change
Non-Executive Director Shalini Govil-Pai steps down after completing three-year term due to other commitments. |
−11.6% |
| 24 Mar 26 | Results | Results for the six months to 31 January 2026
Revenue grew 2% to £194.8m; adjusted operating profit fell 20% to £24.0m due to Shopper investment. |
−11.6% |
|
in line expectations Revenue £194.8m (£191.7m)Adjusted operating profit £24.0m (£30.1m)Statutory operating profit £16.8m (£14.8m)Adjusted operating margin 12.3% (15.7%)Cash £32.8mNet debt to EBITDA 2.1x
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| 02 Mar 26 | Routine | Total Voting Rights | |
| 18 Feb 26 | Board change | Directorate Change
Deborah Davis steps down as Chair; Ian Griffiths appointed permanent Chair effective today. |
−0.2% |
| 12 Feb 26 | Director dealing | Director/PDMR Shareholding | |
| 11 Feb 26 | Director dealing | Director/PDMR Shareholding | |
| 10 Feb 26 | Holding | Holding(s) in Company | |
| 09 Feb 26 | Board change | Directorate Change
CFO Alex McIntosh steps down after 19 years; James Davies appointed as interim CFO from 12 February 2026. |
+5.4% |
| 04 Feb 26 | Half-Year Trading Update and Notice of Results
YouGov expects low-single-digit revenue growth in H1 FY26, with US and UK growth offset by Shopper division decline. |
−6.1% | |
|
in line expectations H1 FY26 Revenue Growth low-single-digit growthData Products H1 Performance flat on underlying basisResearch Division Growth mid-single-digit growth on underlying basis
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| 26 Jan 26 | Holding | Holding(s) in Company | |
| 21 Jan 26 | Holding | Holding(s) in Company | |
| 05 Jan 26 | Director dealing | Director/PDMR Shareholding | |
| 02 Jan 26 | Routine | Total Voting Rights | |
| 12 Dec 25 | Routine | Grant of awards under LTIP 2023 | |
| 09 Dec 25 | Holding | Holding(s) in Company | |
| 04 Dec 25 | Routine | Result of AGM | |
| 02 Dec 25 | Director Declaration
Non-Executive Director Shalini Govil-Pai appointed as Independent Director of Prime Focus Limited. |
−1.7% | |
| 01 Dec 25 | Routine | Block Listing Six Monthly Return | |
| 26 Nov 25 | Holding | Holding(s) in Company | |
| 24 Nov 25 | Holding | Holding(s) in Company | |
| 14 Nov 25 | Holding | Holding(s) in Company | |
| 07 Nov 25 | Holding | Holding(s) in Company | |
| 04 Nov 25 | Results | Annual Report and Accounts and Notice of AGM
Annual Report and Accounts for year ended 31 July 2025 and AGM Notice posted to shareholders. |
−2.3% |
| 03 Nov 25 | Routine | Total Voting Rights | |
| 16 Oct 25 | Director dealing | Director/PDMR Shareholding | |
| 15 Oct 25 | Director dealing | Director/PDMR Shareholding | |
| 14 Oct 25 | Results | Results for the year ended 31 July 2025
FY25 revenue up 16% to £388.9m, underlying growth 1%; adjusted operating profit margin improved to 16%. |
−10.6% |
|
slightly ahead of market expectations expectations Revenue £388.9m (£335.3m)Underlying revenue growth 1% (3%)Adjusted operating profit £60.7m (£49.6m)Adjusted operating profit margin 16% (15%)Adjusted basic earnings per share 31.7p (29.4p)Net debt £144.0m (£148.2m)
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| 02 Oct 25 | Routine | Notice of Results | |
| 05 Sep 25 | Appointment of Non-Executive Directors
YouGov appoints Belinda Richards as Senior Independent Director and Ian Griffiths as Non-Executive Director. |
−0.1% | |
| 01 Sep 25 | Routine | Total Voting Rights | |
| 29 Aug 25 | Director dealing | Director/PDMR Shareholding | |
| 05 Aug 25 | Trading update | Full-Year Trading Update
FY25 revenue and adjusted operating profit expected strong; underlying growth modest with Data Products returning to growth. |
+17.1% |
|
in line expectations Annualised cost savings target £20 millionCost savings delivered in FY25 70%Data Products underlying growth low-single-digitPanel members millions across 55 countriesShopping trips tracked 18 million
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| 01 Aug 25 | Routine | Total Voting Rights | |
| 04 Jul 25 | Holding | Holding(s) in Company | |
| 02 Jul 25 | Director dealing | Director/PDMR Shareholding | |
| 01 Jul 25 | Routine | Total Voting Rights | |
| 02 Jun 25 | Routine | Total Voting Rights and Block Listing Return | |
| 06 May 25 | Holding | Holding(s) in Company | |
| 30 Apr 25 | Director dealing | Director/PDMR Dealing and Total Voting Rights | |
| 01 Apr 25 | Routine | Total Voting Rights | |
| 31 Mar 25 | Board change | Directorate Change
Nick Prettejohn steps down as Non-Executive Director and Senior Independent Director effective immediately. |
−11.3% |
| 31 Mar 25 | Results | Results for the six months to 31 January 2025
H1 FY25 revenue up 34% to £191.7m including CPS acquisition; underlying growth 2%, adjusted operating profit margin fell to 16%. |
−11.3% |
|
Revenue £191.7m (£143.1m)Underlying revenue growth 2% (2%)Adjusted Operating Profit £30.1m (£28.2m)Adjusted Operating Profit Margin 16% (20%)Adjusted Earnings per Share 17.1p (20.8p)Cash £49.8m (£53.4m)
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| 03 Mar 25 | Routine | Total Voting Rights | |
| 19 Feb 25 | Holding | Holding(s) in Company | |
| 17 Feb 25 | Holding | Holding(s) in Company | |
| 04 Feb 25 | Holding | Holding(s) in Company - Replacement | |
| 04 Feb 25 | Holding | Holding(s) in Company | |
| 04 Feb 25 | Board change | Directorate Change
CEO Steve Hatch steps down after 18 months; co-founder Stephan Shakespeare returns as interim CEO. |
+3.6% |
| 04 Feb 25 | Half-Year Trading Update and Notice of Results
Half-year revenue grew modestly; Data Products returned to growth; CEO Steve Hatch stepped down. |
+3.6% | |
|
in line expectations Data Products growth low-single-digit on underlying basisResearch division growth low-single-digit on underlying basisCost optimisation plan £20m annualised savingsSavings achieved in FY25 70% expected
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| 03 Feb 25 | Routine | Total Voting Rights | |
| 14 Jan 25 | Routine | Block Listing Application | |
| 13 Jan 25 | Holding | Holding(s) in Company | |
| 02 Jan 25 | Routine | Total Voting Rights and Block Listing Return | |
| 19 Dec 24 | Routine | Grant of awards under LTIP 2023 | |
| 16 Dec 24 | Director dealing | Director/PDMR Shareholding | |
| 09 Dec 24 | Holding | Holding(s) in Company | |
| 05 Dec 24 | Routine | Result of AGM | |
| 02 Dec 24 | Routine | Total Voting Rights and Block Listing Return | |
| 14 Nov 24 | Holding | Holding(s) in Company | |
| 11 Nov 24 | Results | Annual Report and Accounts and Notice of AGM
Annual Report and Accounts for year ended 31 July 2024 published alongside AGM notice and proxy form. |
+5.4% |
| 06 Nov 24 | Results | Final Results
Full year revenue £335.3m, up 30% on acquisition, underlying 3%; adjusted operating profit £49.6m; cost plan underway with £20m annualised savings target. |
+2.3% |
|
slightly ahead of revised guidance expectations Revenue £335.3m (£258.3m)Adjusted Operating Profit £49.6m (£49.1m)Adjusted Operating Profit Margin 15% (19%)Adjusted Basic EPS 29.4p (41.1p)Cash £73.6m (£107.2m)Net debt £148.2m ((£105.3m))
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| 29 Oct 24 | Results | Preliminary Full Year Results
FY24 revenue £335.3m up 30% but underlying growth 3%; adjusted operating profit £49.6m with margin down 400bps; cost optimisation plan underway. |
+15.6% |
|
slightly ahead expectations Revenue £335.3m (£258.3m)Underlying revenue growth 3% (9%)Adjusted operating profit £49.6m (£49.1m)Adjusted operating profit margin 15% (19%)Adjusted EPS 29.4p (41.1p)Net debt £148.2m ((£105.3m))
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| 25 Oct 24 | Holding | Holding(s) in Company | |
| 15 Oct 24 | Routine | Notice of Results | |
| 15 Oct 24 | Appointment of Joint Brokers and Nominated Advisor
YouGov appoints J.P. Morgan Cazenove as joint broker and nominated advisor, alongside Morgan Stanley and Berenberg. |
−1.4% | |
| 02 Sep 24 | Routine | Total Voting Rights | |
| 23 Aug 24 | Director dealing | Director/PDMR Shareholding | |
| 21 Aug 24 | Admission of New Ordinary Shares and TVR
151,579 new ordinary shares admitted to AIM following completion of Yabble acquisition funding. |
+1.5% | |
| 14 Aug 24 | Director dealing | Director/PDMR Dealing and Total Voting Rights | |
| 07 Aug 24 | Director dealing | Director/PDMR Shareholding | |
| 06 Aug 24 | YouGov acquires Yabble
YouGov acquires Yabble, a generative AI company, for £4.5m initial cash plus three-year earn-out to enhance its data products. |
+19.4% | |
|
Initial cash consideration £4.5mYabble employees 13YouGov Profiles datapoints 2 millionNew ordinary shares issued 546,951Total ordinary shares in issue post-acquisition 117,673,290
|
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| 06 Aug 24 | Trading update | Full-Year Trading Update
FY24 revenues expected £327-330m, slightly ahead of guidance; Yabble AI acquisition and cost savings plan announced. |
+19.4% |
|
slightly ahead expectations FY24 Group reported revenues £327-330mFY24 Group adjusted operating profit £43-46mCash and cash equivalents £70mAnnualised cost savings targeted £20mGroup leverage ratio (ex-IFRS 16) 1.8-2.0x
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| 01 Aug 24 | Routine | Total Voting Rights | |
| 09 Jul 24 | Director dealing | Director/PDMR Shareholding | |
| 01 Jul 24 | Routine | Total Voting Rights | |
| 01 Jul 24 | Director dealing | Director/PDMR Shareholding | |
| 28 Jun 24 | Director dealing | Director/PDMR Shareholding | |
| 20 Jun 24 | Update on Current Trading
YouGov revises FY24 revenue guidance to £324-327m and adjusted operating profit to £41-44m due to lower sales bookings and slower growth. |
−46.3% | |
|
below expectations FY24 Revenue guidance £324-327mFY24 Adjusted operating profit guidance £41-44m
|
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| 07 Jun 24 | Board change | Appointment of Non-Executive Director
Deborah Davis appointed as Non-Executive Director and Chair of Remuneration Committee. |
+2.6% |
| 03 Jun 24 | Routine | Total Voting Rights and Block Listing Return | |
| 30 May 24 | Publication of Inaugural ESG Report
YouGov publishes inaugural ESG report with net zero targets and diversity commitments. |
−1.1% | |
|
Net zero target 2050UK carbon neutrality target 2026Scope 1 & 2 emissions reduction by 2030 42%Scope 3 emissions reduction by 2030 25%
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| 28 May 24 | Director dealing | Director/PDMR Shareholding | |
| 28 May 24 | Holding | Holding(s) in Company | |
| 07 May 24 | Move to SETS trading platform
YouGov moves from SETSqx to SETS trading platform on London Stock Exchange, effective immediately. |
−2.4% | |
| 02 May 24 | Routine | Grant of awards under LTIP 2023 | |
| 30 Apr 24 | Board change | Directorate Change
Rosemary Leith stepped down from the Board and Remuneration Committee chair after nine years of service. |
−2.9% |
| 30 Apr 24 | Director dealing | Director/PDMR Dealing and Total Voting Rights | |
| 26 Apr 24 | Director dealing | Director/PDMR Shareholding | |
| 25 Apr 24 | Holding | Holding(s) in Company | |
| 26 Mar 24 | Results | Results for the six months to 31 January 2024
H1 revenue up 9% to £143.1m; adjusted operating profit up 23% to £27.9m, driven by CPS acquisition completed in the period. |
−6.0% |
|
Revenue £143.1m (£131.4m)Adjusted Operating Profit £27.9m (£22.6m)Adjusted Operating Profit Margin 19% (17%)Underlying Revenue Growth 2% (13%)Adjusted Earnings per Share 20.4p (19.7p)Cash £53.4m (£41.4m)
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| 01 Mar 24 | Routine | Total Voting Rights | |
| 19 Feb 24 | Board change | Directorate Change
Chief Business Officer Sundip Chahal steps down with immediate effect for personal reasons after nine years. |
−0.8% |
| 06 Feb 24 | Director dealing | Director/PDMR Shareholding | |
| 05 Feb 24 | Director dealing | Director/PDMR and PCA Dealing Replacement
Director and PDMR share sales totalling 357,000 shares on London Stock Exchange. |
+3.0% |
| 05 Feb 24 | Director dealing | Director/PDMR and PCA Dealing
Director and PDMR share dealings: Rosamund Shakespeare sold 350,000 shares; Rosemary Leith sold 7,000 shares. |
+3.0% |
| 02 Feb 24 | Half-year Trading Update and Notice of Results
YouGov reports resilient H1 performance and remains confident in full-year expectations following GfK acquisition. |
−1.7% | |
|
CPS GfK acquired business trading ahead of expectations expectations Period Six months ended 31 January 2024Revenue growth Like-for-like basis (M&A and FX adjusted)CPS GfK acquisition completion 9 January 2024CPS GfK trading performance Ahead of expectations since July 2023 announcement
|
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| 01 Feb 24 | Routine | Total Voting Rights | |
| 18 Jan 24 | Director dealing | Director/PDMR Shareholding | |
| 09 Jan 24 | YouGov completes the acquisition of GfK’s CPS
YouGov completes acquisition of GfK's Consumer Panel Services for €315 million, adding 100,000 households across 18 European countries. |
+0.9% | |
|
Acquisition price €315 millionHouseholds in panels 100,000+European countries covered 18Term loan facility €280 million
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| 08 Jan 24 | YouGov acquires KnowledgeHound
YouGov acquires KnowledgeHound, a US survey data management platform, to expand analytics capabilities. |
−0.9% | |
| 02 Jan 24 | Routine | Total Voting Rights | |
| 29 Dec 23 | Holding | Holding(s) in Company | |
| 15 Dec 23 | Director dealing | Director/PDMR Shareholding | |
| 15 Dec 23 | Routine | Grant of awards under LTIP 2023 | |
| 14 Dec 23 | Director dealing | Director/PDMR Shareholding | |
| 07 Dec 23 | Routine | Result of AGM | |
| 01 Dec 23 | Routine | Total Voting Rights and Block Listing Return | |
| 27 Nov 23 | Holding | Holding(s) in Company | |
| 08 Nov 23 | Director dealing | Director/PDMR Shareholding | |
| 07 Nov 23 | Results | Annual Report and Notice of AGM Replacement
YouGov posts 2023 annual report, announces auditor change from PwC to Grant Thornton, and seeks shareholder approval for new LTIP. |
+2.0% |
| 07 Nov 23 | Results | Annual Report and Notice of AGM Replacement
YouGov posts 2023 annual report, announces auditor change from PwC to Grant Thornton, and seeks shareholder approval for new long-term incentive plan. |
+2.0% |
| 07 Nov 23 | Results | Annual Report, Notice of AGM and Auditor Change
YouGov published 2023 annual report, announced auditor change from PwC to Grant Thornton, and detailed new LTIP. |
+2.0% |
| 01 Nov 23 | Routine | Total Voting Rights | |
| 16 Oct 23 | Holding | Holding(s) in Company | |
| 10 Oct 23 | Results | Final Results
YouGov reported full-year revenue of £258.3m, up 17%, with adjusted operating profit of £48.3m, up 33%, and announced GfK Consumer Panel acquisition. |
+22.9% |
|
in line expectations Revenue £258.3m (£221.1m)Adjusted Operating Profit £48.3m (£36.3m)Adjusted Operating Profit Margin 18.7% (16.4%)Adjusted Earnings per Share 40.5p (23.7p)Net Cash £107.2m (£37.4m)Dividend 8.75p
|
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| 02 Oct 23 | New EUR280 million term loan facility signed
YouGov secured €280 million term loan facility to fund GfK Consumer Panel acquisition and growth. |
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Term loan facility €280 millionAmortising term loan €240 millionRevolving Credit Facility €40 millionTerm loan tenor 4 yearsRCF tenor 3 yearsGfK acquisition price €315 million
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Company filings. Not investment advice.