Director/PDMR Shareholding
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YouGov, the international research and data analytics group, announces that on 12 December 2023, it was notified of purchases of Ordinary Shares of 0.2p each by Directors and PDMRs through automatic dividend reinvestment plans.
On 11 December 2023, Global Shares Ireland Ltd (the Company's share plan administrator) used proceeds from dividends received to purchase Ordinary Shares of 0.2p each in the Company on behalf of a Director and PDMRs as noted in the below tables.
Following the dividend reinvestment, Sundip Chahal (Chief Business Officer) is beneficially interested in 823,261 shares in the Company, representing approximately 0.71% of the Company's issued share capital.
The Company further announces PDMR dealing as detailed in the below tables.
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Acquisition | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 11 December 2023 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Doug Rivers | ||||
| 2. | Reason for the notification | |||||
| a) | Position/status: | Chief Scientist | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Acquisition | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 11 December 2023 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name: | Lynda Vivian |
| 2. | Reason for the notification | |
| a) | Position/status: | Chief Operating Officer |
| b) | Initial notification/Amendment: | Initial notification |
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | 1. Exercise of vested options under the Deferred Share Bonus Plan (DSBP) 2014 2. Exercise of vested options under the Long Term Incentive Plan (LTIP) 2019 |
| c) | Price(s) and volume(s): | Price(s) Volume(s) 1. Nil 3,457 2. Nil 30,042 |
| d) | Aggregated information: · Aggregated volume: · Price: | 33,499 Nil |
| e) | Date of the transaction: | 13 December 2023 |
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Lynda Vivian | ||||
| 2. | Reason for the notification | |||||
| a) | Position/status: | Chief Operating Officer | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Disposal | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 13 December 2023 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name: | Andy Morris |
| 2. | Reason for the notification | |
| a) | Position/status: | Chief Innovations Officer |
| b) | Initial notification/Amendment: | Initial notification |
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | Exercise of vested options under the Long Term Incentive Plan (LTIP) 2019 |
| c) | Price(s) and volume(s): | Price(s) Volume(s) Nil 25,000 |
| d) | Aggregated information: · Aggregated volume: · Price: | n/a |
| e) | Date of the transaction: | 13 December 2023 |
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Andy Morris | ||||
| 6. | Reason for the notification | |||||
| a) | Position/status: | Chief Innovations Officer | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Disposal | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 13 December 2023 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
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