Admission of New Ordinary Shares and TVR

On 6 August 2024, YouGov, the international research and data analytics group, announced the acquisition of Yabble, a New Zealand based company pioneering the use of generative AI to deliver audience insights.

As set out in that announcement, the initial cash consideration for the acquisition has been funded through existing cash resources, with the sellers agreeing to apply a portion of the cash proceeds towards a phased subscription for ordinary shares in YouGov, at their market value.

The conditions in respect of the second and final payment of the initial cash consideration have now been met and accordingly, the Group announces that an application has been made to the London Stock Exchange for 151,579 new ordinary shares of 0.2 pence each in the Company ('Ordinary Shares') to be admitted to AIM.

The new Ordinary Shares will, upon issue, rank pari passu with the existing ordinary share capital of the Company. It is expected that admission will become effective on 27 August 2024.

Following the issue and allotment of the new Ordinary Shares as described above, the Company will have 117,825,791 Ordinary Shares in issue. No Ordinary Shares are held in treasury.

The above figure includes 1,186,800 Ordinary Shares that are held by the YouGov Employee Benefit Trust to satisfy awards under the Company's employee share schemes. Therefore, shareholders may use the figure of 116,638,991 as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.