Director/PDMR Shareholding
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| 1. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name: | Stephan Shakespeare |
| 2. | Reason for the notification | |
| a) | Position/status: | Chief Executive Officer |
| b) | Initial notification/Amendment: | Initial notification |
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | Grant of a charge over 1,800,648 shares beneficially held by Mr Shakespeare and his connected persons as security pursuant to a personal loan facility. |
| c) | Price(s) and volume(s): | Price(s) Volume(s) N/A 1,800,648 |
| d) | Aggregated information: · Aggregated volume: · Price: | n/a |
| e) | Date of the transaction: | 01/07/2025 |
| f) | Place of the transaction: | London Stock Exchange [XLON] |
YouGov /Research Reality
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