Director/PDMR Shareholding
YouGov plc has announced director and PDMR dealings, with Non-Executive Director Ashley Martin purchasing 16,586 ordinary shares at £2.11 each on February 11, 2026, bringing his total beneficial interest to 27,914 shares, approximately 0.02% of the issued share capital. Additionally, Company Secretary Tilly Heald acquired 1,614 ordinary shares for nil consideration on February 10, 2026, pursuant to share option exercises, and subsequently sold 771 shares at £2.06 each to cover tax liabilities.
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YouGov plc, the international research and data analytics group, announces PDMR dealings as detailed in the below tables.
Following the purchase of shares, Ashley Martin, Non-Executive Director, is beneficially interested in a total of 27,914 shares in the Company, representing approximately 0.02% of the Company's issued share capital.
YouGov /Research Reality
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Purchase | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 11/02/2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name: | Tilly Heald |
| 6. | Reason for the notification | |
| a) | Position/status: | Company Secretary |
| b) | Initial notification/Amendment: | Initial notification |
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | 1. Acquisition pursuant to exercise of share options 2. Sale of vested shares to meet tax liabilities arising on exercise of share options |
| c) | Price(s) and volume(s): | Price(s) Volume(s) 1 Nil 1,614 2 £2.06 771 |
| d) | Aggregated information: · Aggregated volume: · Price: | n/a |
| e) | Date of the transaction: | 10/02/2026 |
| f) | Place of the transaction: | London Stock Exchange [XLON] |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.