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Holding(s) in Company

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Artemis Investment Management LLP has increased its holding in YouGov PLC, crossing a notification threshold on December 8, 2025. The firm now holds 7,093,275 shares, representing 6.052380% of the outstanding shares, up from a previous holding of 5.019355%. This acquisition of shares is the reason for the notification, which was made to the issuer on December 9, 2025. Artemis Investment Management LLP is ultimately controlled by Artemis Fund Managers Limited, which holds 4.77022% of YouGov PLC.

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1a. Identity of the issuer or the underlying issuer of existing shares:YouGov PLC
  • Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)

Non-UK issuer

  • Reason for the notification (please mark the appropriate box or boxes with an "X")
An acquisition or disposal of sharesX
An acquisition or disposal of financial instruments
An event changing the breakdown of shares outstanding
Other (please specify):
3. Details of person subject to the notification obligation
NameArtemis Investment Management LLP
City and country of registered office (if applicable)London , United Kingdom
4. Full name of shareholder(s) (if different from 3.)
Name
City and country of registered office (if applicable)
5. Date on which the threshold was crossed or reached:08/12/2025
6. Date on which issuer notified (DD/MM/YYYY):09/12/2025
  • Total positions of person(s) subject to the notification obligation
Resulting situation on the date on which threshold was crossed or reached6.052380%6.052380%7,093,275.00
Position of previous notification (if applicable)5.019355%5.019355%
A: Shares
DirectIndirectDirectIndirect
Equity: GB00B1VQ6H257,093,275.006.052380%
SUBTOTAL 8. A7,093,275.006.052380%
B 1: Financial Instruments as an entitlement to acquire
SUBTOTAL 8. B 1
B 2: Financial Instruments with similar economic effect
SUBTOTAL 8.B.2
Artemis Investment Management LLP6.052380%0.0000006.052380%
Artemis Fund Managers Limited4.77022%0.0000004.77022%
10. Additional information
Place of completionEdinburgh
Date of completion09/12/2025

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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