Half-Year Trading Update and Notice of Results
YouGov plc has reported that trading for the half-year ending 31 January 2026 is in line with expectations, anticipating low-single-digit revenue growth on both reported and underlying bases, driven by continued expansion in the US and UK, though offset by a slight decline in YouGov Shopper. The Data Products division is expected to deliver flat performance, while the Research division saw mid-single-digit growth, with the Shopper division performing as anticipated. The company has made strategic investments in AI product development and platform enhancements. Looking ahead, YouGov expects modest full-year revenue growth, with operating profit dependent on cost management and the return on innovation investments. The company will announce its interim results on 24 March 2026.
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YouGov, the international research and data analytics group, today issues a trading update for the half year ending 31 January 2026.
Current Trading
Trading in the first half of the financial year has remained in line with expectations. On a reported and underlying basis1 the Group expects to report low-single-digit revenue growth, reflecting continued growth in the US and UK regions offset by a slight decline in YouGov Shopper on an underlying basis1 (previously CPS) due to phasing of client deliveries.
The Data Products division has had stable renewal rates, and is expected to deliver flat H1 performance on an underlying basis1, with some weakness seen in the media agencies sector due to budgetary constraints. The Research division recorded mid-single-digit growth on an underlying basis1 during the period, as clients continued to prioritise spend on strategic research projects and large-scale trackers. The Shopper division is continuing to perform in line with expectations.
During the year we have continued to make targeted investments designed to accelerate new AI product development, streamline our data lake, improve the client experience and increase automation within our platform and data collection.
Moving into the second half of the financial year, we continue to be encouraged by the positive momentum in the business and early commercial interest in our AI initiatives. We also remain mindful of the challenging macroenvironment, ongoing renewal season and disciplined execution required in H2. As such, the Group continues to expect to deliver modest year-on-year revenue growth for the full year, while operating profit delivery will be dependent on cost management initiatives and the return on investments we are making in innovation of our product, technology and operations to support sustainable long-term growth and value creation.
Notice of Results
YouGov will publish its results for the six months ended 31 January 2026 on 24 March 2026.
1 Defined as growth in business excluding impact of current and prior period acquisitions and movement in exchange rates.
YouGov /Research Reality
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