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Grant of awards under LTIP 2023

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YouGov, the international research and data analytics group, announces that on 18 December 2024, the Board's Remuneration Committee approved the grant of nil cost options and conditional awards over ordinary shares of £0.02 under the YouGov plc Long Term Incentive Plan 2023 ("LTIP 2023") over a total number of 1,385,308 ordinary shares (the "Award").

Performance will be assessed over the three-year period ending 31 July 2027. The normal vesting date for awards granted under the plan will be three years from the date of grant, subject to financial and non-financial performance conditions as set out on our website: https://corporate.yougov.com/esg/governance/long-term-incentive-plan-2023/. For the Executive Directors, any awards that vest will be subject to a two-year post-vesting holding period.

The Award includes the following awards granted to Executive Directors of the Company:

Executive DirectorNil-Cost Options
Steve Hatch221,476
Alex McIntosh87,248
Total awards granted to Executive Directors308,724

The award to Steve Hatch is equivalent to 220% of his base salary and the award to Alex McIntosh is equivalent to 120% of his base salary.

Details of the conditional awards made to the Executive Directors and further PDMRs are provided in the below tables.

YouGov /Research Reality

a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 221,476
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Alex McIntosh
2.Reason for the notification
a)Position/status:Chief Finance Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 87,248
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Tom Fisher
2.Reason for the notification
a)Position/status:Chief Commercial Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of conditional awards under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 55,854
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Lynda Vivian
2.Reason for the notification
a)Position/status:Chief Operating Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 45,557
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Doug Rivers
2.Reason for the notification
a)Position/status:Chief Scientist
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of conditional awards under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 107,474
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Jonathan van Parys
2.Reason for the notification
a)Position/status:Chief Platform Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of conditional awards under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 42,709
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Jennifer Gardner
2.Reason for the notification
a)Position/status:Chief HR Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 37,190
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Marc Ryan
2.Reason for the notification
a)Position/status:Chief Product Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of conditional awards under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 59,531
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Tilly Heald
2.Reason for the notification
a)Position/status:Chief Governance and Compliance Officer and Company Secretary
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 41,780
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Mike Woods
2.Reason for the notification
a)Position/status:Chief Marketing Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 30,606
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

5.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Stefan Heremans
6.Reason for the notification
a)Position/status:President, Consumer Panel & Media Measurement
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 33,084
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:18 December 2024
f)Place of the transaction:London Stock Exchange [XLON]

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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