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Director/PDMR Shareholding

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YouGov plc, the international research and data analytics group, announces PDMR dealings as detailed in the below tables.

Following the exercise and sale of share options as noted below, Alex McIntosh, Chief Finance Officer, remains beneficially interested in a total of 985 shares in the Company, representing approximately 0.001% of the Company's issued share capital.

a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Acquisition pursuant to exercise of Options
c)Price(s) and volume(s):Price(s) Volume(s) nil 28,582
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:22 August 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Andy Morris
2.Reason for the notification
a)Position/status:Chief Innovations Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Disposal
c)Price(s) and volume(s):
PriceVolume
£5.2528,582
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:22 August 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Alex McIntosh
2.Reason for the notification
a)Position/status:Chief Finance Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Acquisition pursuant to exercise of Options
c)Price(s) and volume(s):Price(s) Volume(s) nil 97,803
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:22 August 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Alex McIntosh
2.Reason for the notification
a)Position/status:Chief Finance Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Disposal
c)Price(s) and volume(s):
PriceVolume
£5.2597,803
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:22 August 2024
f)Place of the transaction:London Stock Exchange [XLON]

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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