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Director/PDMR Shareholding

In brief · summary, not quotable

YouGov PLC announced that CEO Stephan Shakespeare purchased 39,060 ordinary shares at a price of £2.56 per share on October 15, 2025. Following this transaction, Mr. Shakespeare is beneficially interested in 1,926,423 shares, representing approximately 1.6% of the company's issued share capital. In addition, he holds 418,940 vested and unexercised options, representing 0.4% of the Company. The purchase was executed on the London Stock Exchange.

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Following the purchase of shares, Stephan Shakespeare, Chief Executive Officer, is beneficially interested in a total of 1,926,423 shares in the Company, representing approximately 1.6% of the Company's issued share capital. Additionally, Mr Shakespeare holds 418,940 vested and unexercised options representing 0.4% of the Company as of today's date.

YouGov /Research Reality

a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Purchase
c)Price(s) and volume(s):
PriceVolume
£2.5639,060
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:15/10/2025
f)Place of the transaction:London Stock Exchange [XLON]

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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