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Grant of awards under LTIP 2023

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YouGov, the international research and data analytics group, announces that on 30 April 2024, nil cost options and conditional awards over ordinary shares of £0.02 under the YouGov plc Long Term Incentive Plan 2023 ("YouGov LTIP 2023") (the "Award") were granted to PDMRs as provided in the tables below.

Details of the Award including performance conditions are as set out in the previous announcement released on 15 December 2023.

a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:1. Waiver of nil-cost options under YouGov LTIP 2023, following relocation 2. Grant of conditional awards under YouGov LTIP 2023, following relocation
c)Price(s) and volume(s):Price(s) Volume(s) 1. Nil 2. Nil 1. 22,817 2. 22,817
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:30 April 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Stefan Heremans
2.Reason for the notification
a)Position/status:President, Consumer Panel and Media Measurement
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of nil-cost options under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 12,734
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:30 April 2024
f)Place of the transaction:London Stock Exchange [XLON]

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.Details of the person discharging managerial responsibilities/person closely associated
a)Name:Tom Fisher
2.Reason for the notification
a)Position/status:Chief Commercial Officer
b)Initial notification/Amendment:Initial notification
a)Name:YouGov plc
b)LEI:213800MZGBGCJIPOBB41
a)Description of the financial instrument, type of instrument: Identification code:Ordinary Shares of 0.2p each GB00B1VQ6H25
b)Nature of the transaction:Grant of conditional award under YouGov LTIP 2023
c)Price(s) and volume(s):Price(s) Volume(s) Nil 34,534
d)Aggregated information: · Aggregated volume: · Price:n/a
e)Date of the transaction:30 April 2024
f)Place of the transaction:London Stock Exchange [XLON]

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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