Director/PDMR Shareholding
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YouGov plc, the international research and data analytics group, announces PDMR dealing as detailed in the below table.
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | 1. Exercise of share option pursuant to the vesting of the YouGov Long-Term Incentive Plan 2019 ("LTIP 2019") 2. Sale of vested shares following part settlement with a cash payment equal to market value of 117,219 ordinary shares to meet the PDMR's tax liabilities arising on the exercise of LTIP 2019 |
| c) | Price(s) and volume(s): | Name Price(s) Volume(s) Doug Rivers 1. Nil 260,481 2. £8.58 143,262 |
| d) | Aggregated information: · Aggregated volume: · Price: | n/a |
| e) | Date of the transaction: | 6 November 2023 |
| f) | Place of the transaction: | London Stock Exchange (XLON) |
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