Director/PDMR Dealing and Total Voting Rights
YouGov plc has announced director dealings where Non-Executive Directors Ashley Martin, Devesh Mishra, and Andrea Newman received new ordinary shares valued at £15,000, £15,000, and £5,000 respectively, based on a share price of £1.86 as of April 27, 2026. Following these allotments, their shareholdings will be 39,965, 37,089, and 9,668 ordinary shares, representing approximately 0.03%, 0.03%, and 0.01% of the total issued share capital. Additionally, Chief Marketing Officer Mike Woods exercised options and sold 5,840 shares at £1.87. The total number of ordinary shares with voting rights in issue following these transactions is 117,882,979.
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YouGov, the international research and data analytics group, announces PDMR dealings as set out in the below announcement and tables.
Under the Company's remuneration policy, a proportion of the Non-Executive Directors' annual fee may be paid in the form of Ordinary Shares in lieu of cash. Accordingly, the Company has approved the allotment and issue of 18,785 new ordinary shares of 0.2p each ("Ordinary Shares") as follows:
- 8,051 new Ordinary Shares representing a value of £15,000* to Ashley Martin
- 8,051 new Ordinary Shares representing a value of £15,000* to Devesh Mishra
- 2,683 new Ordinary Shares representing a value of £5,000* to Andrea Newman
(*Based on a closing price of £1.86 as at 27 April 2026, being the prior trading day before allotment.)
Following this issue, the shareholdings of these NEDs will be as follows:
- Ashley Martin will hold 39,965 Ordinary Shares (representing approximately 0.03% of the Company's total issued share capital).
- Devesh Mishra will hold 37,089 Ordinary Shares (representing approximately 0.03% of the Company's Issued Share Capital).
- Andrea Newman will hold 9,668 Ordinary Shares (representing approximately 0.01% of the Company's total issued share capital).
Application has been made for the admission of these new Ordinary Shares to trading on AIM with admission anticipated to be on 05 May 2025.
Total Voting Rights
The total number of Ordinary Shares with voting rights in issue following the issue of these new Ordinary Shares is 117,882,979. No Ordinary Shares are held in treasury.
The above figure includes 731,397 Ordinary Shares that are held by the YouGov Employee Benefit Trust to satisfy awards under the Company's employee share schemes.
Shareholders may use the figure of 117,151,582 as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.
YouGov /Research Reality
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Acquisition of shares | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 28 April 2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Devesh Mishra | ||||
| 2. | Reason for the notification | |||||
| a) | Position/status: | Non-Executive Director | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Acquisition of shares | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 28 April 2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 1. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Andrea Newman | ||||
| 2. | Reason for the notification | |||||
| a) | Position/status: | Non-Executive Director | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Acquisition of shares | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 28 April 2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Mike Woods | ||||
| 6. | Reason for the notification | |||||
| a) | Position/status: | Chief Marketing Officer | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Exercise of options under YouGov Long-Term Incentive Plan 2019 and sale of acquired shares | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 28 April 2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.