Director/PDMR Shareholding
YouGov PLC announced dealings by Persons Discharging Managerial Responsibility (PDMR). Chief Executive Officer Stephan Shakespeare purchased 86,715 ordinary shares at £3.462 per share on August 28, 2025. Following this purchase, Shakespeare is beneficially interested in 1,887,363 shares, representing approximately 1.6% of the company's issued share capital, and holds 418,940 vested and unexercised options representing 0.4%. Chief Finance Officer Alex McIntosh exercised options to acquire 76,486 ordinary shares at nil consideration on August 27, 2025, and then disposed of the same number of shares at £3.405 per share on the same day. McIntosh remains beneficially interested in 1,000 shares, representing approximately 0.001% of the share capital, and holds 534,346 vested and unexercised options representing 0.5%.
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YouGov plc, the international research and data analytics group, announces PDMR dealings as detailed in the below tables.
Following the purchase of shares, Stephan Shakespeare, Chief Executive Officer, is beneficially interested in a total of 1,887,363 shares in the Company, representing approximately 1.6% of the Company's issued share capital. Additionally, Mr Shakespeare holds 418,940 vested and unexercised options representing 0.4% of the Company as of today's date.
Following the exercise and sale of share options as noted below, Alex McIntosh, Chief Finance Officer, remains beneficially interested in a total of 1,000 shares in the Company, representing approximately 0.001% of the Company's issued share capital. Additionally, Mr McIntosh holds 534,346 vested and unexercised options representing 0.5% of the Company as of today's date.
YouGov /Research Reality
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Purchase | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 28/08/2025 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | |
| a) | Name: | Alex McIntosh |
| 6. | Reason for the notification | |
| a) | Position/status: | Chief Finance Officer |
| b) | Initial notification/Amendment: | Initial notification |
| a) | Name: | YouGov plc |
| b) | LEI: | 213800MZGBGCJIPOBB41 |
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 |
| b) | Nature of the transaction: | Acquisition pursuant to exercise of options |
| c) | Price(s) and volume(s): | Price(s) Volume(s) nil 76,486 |
| d) | Aggregated information: · Aggregated volume: · Price: | n/a |
| e) | Date of the transaction: | 27/08/2025 |
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 9. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Alex McIntosh | ||||
| 10. | Reason for the notification | |||||
| a) | Position/status: | Chief Finance Officer | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| 11. | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| 12. | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Disposal | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 27/08/2025 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.