Holding(s) in Company
Artemis Investment Management LLP has notified YouGov PLC of a major holding, crossing a threshold on January 20, 2026. The firm now holds 6.572503% of YouGov's voting rights, representing 7,703,690 shares, an increase from their previous holding of 5.01935%. This acquisition of voting rights is the reason for the notification.
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| 1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached ii : | YouGov PLC |
- Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)
Non-UK issuer
- Reason for the notification (please mark the appropriate box or boxes with an "X")
| An acquisition or disposal of voting rights | X |
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify) iii :
Details of person subject to the notification obligation iv
| Name | Artemis Investment Management LLP |
| City and country of registered office (if applicable) | London , United Kingdom |
Full name of shareholder(s) (if different from 3.) v
Name
City and country of registered office (if applicable)
| 5. Date on which the threshold was crossed or reached vi : | 20/01/2026 |
| 6. Date on which issuer notified (DD/MM/YYYY): | 21/01/2026 |
- Total positions of person(s) subject to the notification obligation
| Resulting situation on the date on which threshold was crossed or reached | 6.572503 % | 6.572503% | 7,703,690.00 |
| Position of previous notification (if applicable) | 5.01935% | 5.01935% | |
| A: Voting rights attached to shares | |||
| Class/type of shares ISIN code (if possible) | Number of voting rights ix | % of voting rights | |
| Direct (DTR5.1) | Indirect (DTR5.2.1) | Direct (DTR5.1) | Indirect (DTR5.2.1) |
| Equity: GB00B1VQ6H25 | 7,703,690.00 | 6.572503% | |
| SUBTOTAL 8. A | 7,703,690.00 | 6.572503% | |
B 1: Financial Instruments according to DTR5.3.1R (1) (a)
SUBTOTAL 8. B 1
B 2: Financial Instruments with similar economic effect according to DTR5.3.1R (1) (b)
SUBTOTAL 8.B.2
| Artemis Investment Management LLP | 6.572503 % | 6.572503 % |
| Artemis Fund Managers Limited | 5.015004% | 5.015004% |
In case of proxy voting, please identify:
Name of the proxy holder
The number and % of voting rights held
The date until which the voting rights will be held
Additional information xvi
| Place of completion | Edinburgh |
| Date of completion | 21/01/2026 |
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