Director/PDMR Shareholding
YouGov plc announced that its Chair, Ian Griffiths, purchased 30,784 ordinary shares at £1.56 per share, increasing his beneficial interest to 50,000 shares, representing approximately 0.04% of the issued share capital. Additionally, Chief Executive Officer Stephan Shakespeare acquired 65,616 ordinary shares at £1.55 per share, bringing his total beneficial interest to 2,028,128 shares, or about 1.72% of the issued share capital. These transactions occurred on March 24, 2026, on the London Stock Exchange.
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Ian Griffiths, Chair, is beneficially interested in a total of 50,000 shares in the Company, representing approximately 0.04% of the Company's issued share capital.
Stephan Shakespeare, Chief Executive Officer, is beneficially interested in a total of 2,028,128 shares in the Company, representing approximately 1.72% of the Company's issued share capital.
YouGov /Research Reality
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Purchase | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 24/03/2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS
| 5. | Details of the person discharging managerial responsibilities/person closely associated | |||||
| a) | Name: | Stephan Shakespeare | ||||
| 6. | Reason for the notification | |||||
| a) | Position/status: | Chief Executive Officer | ||||
| b) | Initial notification/Amendment: | Initial notification | ||||
| a) | Name: | YouGov plc | ||||
| b) | LEI: | 213800MZGBGCJIPOBB41 | ||||
| a) | Description of the financial instrument, type of instrument: Identification code: | Ordinary Shares of 0.2p each GB00B1VQ6H25 | ||||
| b) | Nature of the transaction: | Purchase | ||||
| c) | Price(s) and volume(s): |
| ||||
| d) | Aggregated information: · Aggregated volume: · Price: | n/a | ||||
| e) | Date of the transaction: | 24/03/2026 | ||||
| f) | Place of the transaction: | London Stock Exchange [XLON] |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.