Estadio Deportes launches New Advertising Service
Gana Media Group plc announced that its Mexican sports media platform, Estadio Deportes, has launched a new programmatic advertising service through agreements with advertising partners, aiming to enhance efficiency, precision targeting, scalability, and cost-effectiveness. This initiative is particularly timely ahead of the 2026 FIFA World Cup, with the company expecting to further monetize its growing audience and drive Estadio Deportes towards profitability.
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Gana Media Group plc is pleased to announce that Estadio Deportes, the Group's Mexican sports media platform, has signed agreements with programmatic advertising partners. The programmatic advertising service is now live on the Estadio Deportes website.
The Key Benefits of Programmatic Advertising to Estadio Deportes are:
1- Efficiency and Automation
It automates the ad-buying process, eliminating time-consuming manual negotiations, RFPs, and insertion orders. Campaigns can launch and run across thousands of sites, apps, and channels from a single platform, often in milliseconds.
2- Precision Targeting and Personalisation
Advanced data (demographics, behaviour, location, device, interests, and more) enables highly relevant ad delivery.
3- Scalability and Reach
Campaigns easily scale up or down based on our spend and performance. It provides, over time, access to enormous inventory across a number of websites, apps, streaming services, and devices.
4- Cost-Effectiveness and improved ROI
Automation lowers overhead, while real-time bidding and precise targeting minimise wasted impressions. Smaller brands can access premium inventory without big upfront commitments, and data-driven decisions often yield higher returns than traditional media buying.
5- Growing audience value
Particularly relevant ahead of the 2026 FIFA World Cup, where engagement with Mexican football is expected to peak.
Estadio Deportes continues its growth as a sports media platform, specialising in Mexican football, development leagues, and all major sporting events and this new service looks to further monetise that growing audience.
Mark Epstein, CEO of Gana Media Group said:
"These latest partnerships aims to expand Estadio Deportes' revenue generation across different media platforms: website and digital platforms. We continue to strive to grow our audience and our revenue streams as we push Estadio Deportes towards profitability in its own right"
The Directors of the Company take responsibility for this announcement.
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.