Estadio Deportes partners with Grupo Radio Centro
Gana Media Group plc's wholly owned subsidiary, Estadio Deportes, has entered into a content partnership with Grupo Radio Centro to expand its sports coverage into broadcast radio in Mexico. The agreement will see Estadio Deportes' program "Sin Filtros" aired on Radio Red nationwide, Monday through Friday from 12:00 noon, hosted by Gerardo Velázquez de León and his team. This collaboration aims to significantly build the Estadio Deportes brand across Mexico by combining digital immediacy with the reach of national radio, enhancing audience engagement and delivering content through multiple platforms.
Select text to share a quote on X · sign in to keep highlights & notes in your GANA notes
Estadio Deportes, Gana's wholly owned subsidiary, and Grupo Radio Centro have announced a content partnership that expands sports coverage into broadcast radio.
As part of this agreement, Radio Centro will air the Estadio Deportes program "Sin Filtros" on Radio Red in Mexico, Monday through Friday from 12:00 noon. The show will be hosted by Gerardo Velázquez de León and his team of contributors, nationwide.
"Sin Filtros" delivers a direct and analytical take on the sports agenda, establishing itself as one of Estadio Deportes most dynamic editorial properties across its digital and audiovisual platforms.
Estadio Deportes continues to grow as a sports media platform, specialising in Mexican football, development leagues, and major sporting events, with an editorial approach focused on innovation and audience engagement.
Grupo Radio Centro, through Radio Red, is one of Mexico's most recognised radio networks, known for its strong news and talk programming with broad national reach. It operates various stations covering genres ranging from news and music to human development.
This agreement provides a new platform to expand the reach of "Sin Filtros," combining the immediacy of digital media with the tradition and reach of radio broadcasting to better serve an increasingly connected audience.
Mark Epstein, CEO of Gana Media Group said:
"This partnership aims to expand Estadio Deportes' presence across different media platforms: website, digital platforms, and now national radio in Mexico. The aim is to continue to significantly build the Deportes brand across Mexico in the coming months and we continue to look at new and innovative ways to deliver to our audience"
The Directors of the Company take responsibility for this announcement.
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.