Launch of Proprietary World Cup Pool Betting

Gana Media Group plc (AIM: GANA), a next-generation sports entertainment and digital gaming company, is pleased to announce the launch of its newly developed, proprietary tournament pool betting product, The Quiniela Mundial 2026 (the "Quiniela"), ahead of the 2026 FIFA World Cup.

The product has been fully developed internally by Gana and will be deployed directly via the Company's licensed Mexican online casino and sportsbook brand, Estadio Gana (quiniela.estadiogana.mx).

Key Product & Commercial Highlights:

• Proprietary Ecosystem Integration: The Quiniela represents a fully integrated, proprietary product launch combining Gana's localized sports media reach with its transaction-led iGaming infrastructure.
• Guaranteed Prize Pool: To drive rapid user acquisition and mass market volume ahead of the tournament, Gana has committed a guaranteed minimum total prize fund of $100,000 MXN to the pool, complemented by weekly performance-based prizes and exclusive player bonuses.
• Data & Acquisition Lever: The platform is strategically designed to act as a high-conversion acquisition funnel, capturing high-intent football fans during the World Cup peak and driving them directly into Estadio Gana's core sportsbook and casino ecosystem.

By owning the product end-to-end, Gana retains 100% of the player database growth, promotional flexibility, and downstream cross-selling margins, maximizing the commercial lifetime value (LTV) of acquired users during this major global sporting event.

Mark Epstein, CEO of Gana Media Group plc said, "This strategic release marks a significant milestone in the Company's expansion within the Mexican gaming and sports entertainment market, delivering its first internally developed product that provides a social betting revenue stream whilst retaining the player data that continues to assist the on-going growth of the group"

The Directors of the Company take responsibility for this announcement.