Estadio Gana Launches ‘Peer to Peer’ Betting

Gana Media Group Plc (AIM: Gana), today announces the launch of Social Betting within the Estadio Gana gaming platform.

The launch of this new service across its gaming platform enhances user engagement and seeks to drive new traffic to its Estadio Gana betting operation, as well as delivering a new revenue stream to the business.

The product launch forms part of Gana's broader strategy to build a vertically integrated sports media and gaming ecosystem, combining content, distribution, and monetisation within a single platform.

How it Works and the Value it Brings

The Estadio Gana engine is designed specifically to bridge the gap between traditional gambling and social networking.

Here are the key points elaborating on how the P2P social betting product works within the Estadio Gana ecosystem:

The Social Edge Marketplace

• User-to-User Odds: Unlike a traditional sportsbook where the house sets the line, the P2P engine allows Mexican fans to act as the "maker" or "taker." Users can post their own odds-on Liga MX or World Cup matches and many other sports and other users can bet against them directly.
• Reduced Risk: The platform isn't taking the risk - it only facilitates the match, the "spread" is typically much lower than traditional books, offering better value to the Estadio Gana community.

Social Profiles & "Bet-Influencer" Mechanics

• Public Betting Profiles: Our platform enables users to have transparent profiles showing their historical ROI and success rate.
• Monetizable Insights: Top-performing betters on Estadio Gana can gain followers. This creates a "social proof" loop where casual fans can follow the "smart money" within their own social circle.

Integrated "Retos" (Challenges) and Chat

• Direct Messaging Wagers: Users can send a challenge directly to a friend through an integrated chat interface. If the friend accepts, the EG engine automatically escrows the funds and settles the bet the moment the match ends.
• Group Betting Rooms: Fans can create private rooms for specific events (like a Mexico vs. USA match) where all bets made within that group are visible to members, sparking banter and engagement.

Seamless "Copy-Bet" Integration

• One-Click Follow: The technology allows for "Copy-Betting." If a user sees a successful P2P bet on the Estadio Gana feed that they like, they can "tail" (follow) it instantly. The software automatically calculates the stakes based on the follower's balance while keeping the original odds set by the P2P creator.
• Digital Pools: Gana digitises the traditional 'Mexican Quiniela'. It allows Estadio Gana to host massive P2P pools where thousands of fans compete against each other for a shared prize pot, with real-time leaderboard updates driven by our platform's high-speed data processing.

Driving Audience Growth and Monetisation

Delivering social betting transforms Estadio Gana from a solo betting experience into a competitive social network, which is a perfect fit for the highly communal sports culture in Mexico.

It is expected to strengthen Estadio Gana' ability to attract and retain audiences by delivering more engaging and exciting ways for fans to interact and enjoy betting. By embedding interactive betting-related choices directly within the platform, Gana aims to create a more direct pathway from audience engagement to betting activity on its Estadio Gana platform.

Market Opportunity in Mexico

Mexico represents a high-growth market for iGaming, supported by strong football engagement, increasing digital adoption and a large, young population. The market is expected to expand significantly in the coming years, driven by increasing online penetration and the upcoming 2026 FIFA World Cup, which Mexico will co-host. We then look forward to the start of the 2026/207 league seasons across the globe which Estadio Gana is well positioned to use to its advantage.

Strengthening Gana's Strategic Position

This new service further enhances Gana's integrated ecosystem, combining premium sports media assets with advanced content technology and betting infrastructure.

Mark Epstein, CEO of Gana Media Group plc said, "Gana continues to look at ways to expand its product and service offering in Mexico, with a focus on increasing engagement and providing innovative ways for sports fans to challenge each other on their sporting knowledge. The Social Betting solution is a great opportunity to further increase our growth and revenues at an exciting time in the market."

The Directors of the Company take responsibility for this announcement.