Gana and Retorno Digital Agreement

Strategic customer acquisition partnership launched to support scalable growth in Mexico.

Gana Media Group plc, the sports media, gaming and betting group focused on Latin America, is pleased to announce that its Mexican betting brand Estadio Gana has launched a strategic performance marketing partnership with Retorno Digital to support scalable customer acquisition and accelerate growth in Mexico.

The agreement establishes a multi-channel digital growth programme focused on driving registrations and First Time Depositors (FTDs) through performance marketing, conversion optimisation and data-led targeting, with the objective of strengthening customer acquisition and supporting key commercial growth metrics across the business.

Retorno Digital is a leading specialist performance marketing agency focused on acquisition strategy, conversion optimisation and scalable digital growth. The Company believes its expertise in data-led customer acquisition makes Retorno a strong strategic partner for Estadio Gana and a valuable partner in supporting the Group's growth ambitions in Mexico.

The partnership forms part of Gana's broader strategy to combine owned audience growth with efficient acquisition channels, supporting the Group's integrated sports entertainment ecosystem in one of Latin America's most attractive growth markets, with learnings and capabilities from this initiative expected to support potential rollout across additional Gana touchpoints over time.

Highlights

• Strategic partnership with a leading specialist acquisition agency launched to help scale growth in Mexico
• Multi-channel media engine activated to drive registrations and FTD growth
• Designed to support key business KPIs, including acquisition efficiency, conversion performance and customer growth
• Strengthens Gana's owned audience flywheel by connecting media, betting and performance marketing
• Positions Estadio Gana to capitalise on growing market demand ahead of the 2026 FIFA World Cup and the restart of football leagues in August
• Creates performance marketing capabilities that may be leveraged across additional Gana touchpoints over time

Campaign performance will be measured against a range of commercial and acquisition KPIs, including registrations, FTDs, customer acquisition cost and conversion performance, supported by real-time reporting dashboards and ongoing optimisation designed to improve efficiency and support disciplined scaling.

The Company believes the partnership has the potential to support growth across a number of core business KPIs, helping strengthen acquisition economics while supporting broader user growth and monetisation objectives, while also creating a scalable acquisition framework that could support other parts of the Group and not just in Mexico.

Mark Epstein, CEO of Gana Media Group plc said, "Retorno brings leading performance marketing expertise that complements our owned audience strategy, as we scale Estadio Gana. The Company believes the partnership supports its strategy of leveraging media, technology and performance-led distribution to grow audience engagement and monetisation opportunities including the build-up to the 2026 FIFA World Cup and the return of the Mexican football season in August"

Edgar Flores, CEO of Retorno Digital, commented: "We are very pleased to collaborate with Estadio Gana. Our focus is to bring a performance acquisition strategy across different digital platforms, combining multi-audience strategies, performance measurement and continuous optimisation to drive registrations and First Time Depositors. We believe Estadio Gana has a strong opportunity in the Mexican market, especially given the major sporting moments ahead and the growth the casino vertical has experienced in our country."

The Directors of the Company take responsibility for this announcement.