Gana partners with OneFootball

Gana Media Group plc (AIM: GANA), the sports media, gaming and betting group focused on Latin America, is pleased to announce that its subsidiary, Capital Media Sports S.A. de C.V., has entered into an Embed Player Licence and Advertising Services Agreement with OneFootball UK Limited, a leading digital football media platform.

Under the terms of the agreement, Gana will integrate OneFootball's premium video content across its Estadio Deportes platform, while also enabling reciprocal distribution of Gana's content across OneFootball's network. The partnership is focused initially on Mexico and supports Gana's strategy of scaling its owned media ecosystem through high-quality content and audience expansion.

Key Highlights:

• Premium Content Integration: Access to OneFootball's video content across Estadio Deportes, enhancing fan engagement and time spent on platform
• Mutual Distribution: Gana content to be distributed across OneFootball's global network, increasing reach and visibility
• Advertising Revenue Opportunity:
• OneFootball retains first-look monetisation rights on its content
• Revenue share structure allows Gana to participate in global advertising demand
• Gana retains the ability to monetise inventory where OneFootball does not

Commercial Terms:

• Revenue share structure based on net advertising revenues generated by each party
• Operational Alignment: Joint content scheduling and optimisation to maximise video views and engagement

Strategic Rationale:

OneFootball brings significant global scale, with approximately 180 million monthly active users, operations in over 30 countries, and coverage of more than 200 football leagues worldwide.

This partnership strengthens Gana's position as a leading sports media platform in Mexico by:

• Expanding access to premium, always-on football video content
• Increasing audience reach through global distribution channels
• Enhancing monetisation through shared advertising revenues
• Accelerating the Company's "own your own media" strategy by combining owned audience growth with premium third-party content

Mark Epstein, CEO of Gana Media Group said:

"This partnership with OneFootball is a significant step in scaling our media ecosystem. By combining our rapidly growing audience in Mexico with OneFootball's global reach and premium content, we are strengthening both engagement and monetisation.

This is exactly how modern sports media works - combining owned distribution with strategic partnerships to accelerate growth and unlock long-term value."

The Directors of the Company take responsibility for this announcement.