YouGov

YOU · AIM · Media · mcap £312m · 271.0p

YouGov runs online panels of survey respondents and sells opinion data, research and analytics tools to businesses, media and governments. It also tracks consumer shopping through its Shopper and CPS panels.

Target	Promise	Said	Status
2024
FY24	Meet market expectations for FY24	10 Oct 2023	✗ Missed · target changed
	“We remain confident in the Group's prospects for FY24 and in meeting current market expectations on a stand-alone basis” Also stated 2 Feb 2024 · 26 Mar 2024 Result Guidance was cut in June 2024 to revenue £324-327m and profit £41-44m, below expectations. Results later came slightly ahead of the revised guidance. “Following the half-year results, YouGov has seen lower sales bookings than anticipated. As a result, YouGov now expects Group reported revenues for FY24 to be approximately £324-327 million.”20 Jun 2024 · Update on Current Trading “Revenue slightly ahead of FY24 guidance provided in August 2024 due to higher contribution from Consumer Panel Services of GfK GmbH ("CPS"), owing to greater level of research delivery completed in July.”29 Oct 2024 · Preliminary Full Year Results
2026
FY26	Modest progress in revenue and adjusted operating profit in FY26	14 Oct 2025	✗ Missed · target changed
	“the Group continues to expect to deliver modest year-on-year revenue growth for the full year” Also stated 4 Feb 2026 Result March 2026 guided FY26 adjusted operating profit to £52-56m, below FY25's £60.7m. “taking into account the £6 million of incremental investment in Shopper, the Group expects to deliver adjusted operating profit of £52-56 million for FY26.”24 Mar 2026 · Results for the six months to 31 January 2026