YouGov

YOU · AIM · Media · mcap £312m · 271.0p

YouGov runs online panels of survey respondents and sells opinion data, research and analytics tools to businesses, media and governments. It also tracks consumer shopping through its Shopper and CPS panels.

Target	Promise	Said	Status
2025
FY25	Deliver £20m annualised cost savings, about 70% realised in FY25	6 Aug 2024	✓ Kept
	“Streamlining measures expected to lead to annualised cost savings of £20 million, of which the Company has taken initial action on approximately £17 million.” Also stated 29 Oct 2024 · 6 Nov 2024 · 5 Aug 2025 Result August 2025 update said savings were on track and 70% were delivered in FY25. “The Group is on track to realise annualised cost savings of £20 million as part of the cost optimisation plan implemented at the start of the year, with 70% of those savings already delivered this financial year.”5 Aug 2025 · Full-Year Trading Update
FY25	Meet market expectations for FY25	6 Aug 2024	✓ Kept
	“We expect the Group to meet current market expectations for FY25, which will be second half weighted” Also stated 29 Oct 2024 Result FY25 results were slightly ahead of market expectations. 14 Oct 2025 · Results for the year ended 31 July 2025
FY25	Data Products division to return to growth in FY25	6 Aug 2024	✓ Kept
	“we expect to return to growth through a focussed sales approach in FY25” Result Data Products returned to low-single-digit underlying growth in FY25. 5 Aug 2025 · Full-Year Trading Update
FY25	Appoint a new independent Non-Executive Director	4 Feb 2025	✓ Kept
	“It is also planned that a new independent Non-Executive Director (NED) will be appointed in due course, and this search will commence later in FY25.” Result Ian Griffiths and Belinda Richards were appointed in September 2025. 5 Sep 2025 · Appointment of Non-Executive Directors