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Sanderson Design Group

SDG · AIM · Consumer Products and Services · mcap £56m · 77.0p

Sanderson designs and sells wallpaper, fabric and paint under brands such as Morris & Co., Sanderson, Harlequin and Zoffany. It also makes wallpaper for third parties and earns royalties by licensing its designs.

TargetPromiseSaidStatus
2024
31 Aug 2024 Relocate head office to Voysey House with showroom and design hub by summer 2024 18 Mar 2024 ✓ Kept
2025
31 Jan 2025 FY25 licensing revenue approximately the same as the prior year (£10.9m) 16 Oct 2024 ✓ Kept
31 Jul 2025 Net cash to build in first half of FY26 20 Jan 2025 ✓ Kept
30 Sep 2025 Launch Morris & Co. collection from unfinished William Morris designs with The Huntington by September 2025 25 Mar 2024 ✓ Kept
2026
31 Jan 2026 Deliver £1.5m annualised manufacturing savings from Future Factory from FY2026 4 Nov 2024 ✓ Kept
31 Jan 2026 Manufacturing to achieve break-even or slightly better in FY26 25 Jun 2025 ✓ Kept
31 Jan 2026 Reduce central overheads by about £1m annualised, within a cost programme of about £2.5m 7 Aug 2025 ✓ Kept
31 Jan 2026 FY26 licensing revenue broadly the same as last year 7 Aug 2025 ✓ Kept
31 Jan 2026 Launch improved Trade Hub and Sanderson direct-to-consumer site in second half FY26 7 Aug 2025 ✓ Kept

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