Hui10 broadens Lucky World offering with Li-Ning

Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") is pleased to announce that its principal operating business, Hui10 Inc. ("Hui10"), through its Lucky World operating subsidiary, Beijing Huishi Chunyuan Technology Development Co., Ltd. ("Lucky World"), has entered into three merchandise consignment agreements with regional operating companies of Hong Kong Stock Exchange listed Li-Ning, one of China's most recognised sportswear brands.

The agreements cover Li-Ning merchandise supplied through regional operations in Beijing, Shanghai and Shenyang, supporting the expansion of Lucky World's branded sports merchandise offering across physical retail and online channels on a nationwide basis.

Commercial arrangements

Under the agreements, Li-Ning's regional operating companies supply authorised merchandise on consignment for Lucky World online channels and designated retail locations; Hui10 is also permitted to sell all approved Li-Ning merchandise online through its Lucky World and TEAM CHINA platforms, connecting the brand with its wider retail and loyalty ecosystem.

The agreements establish a commission-based consignment model, with Lucky World entitled to retain a proportion of qualifying merchandise sales.

The agreements with Li-Ning enable Lucky World to broaden its merchandise offering without requiring the conventional upfront wholesale purchase of the products supplied under the consignment arrangements.

Strategic significance

The Li-Ning agreements complement Hui10's existing TEAM CHINA merchandise and retail activities. Customers can redeem either Love Beans or Lucky Beans for e-vouchers to use towards purchases of approved Li-Ning merchandise on the Lucky World and TEAM CHINA platforms.

This connects the merchandise offering directly with Hui10's Lucky World Sports Lottery+ closed-loop loyalty programme. Management believes that offering more in-demand products for e-voucher redemption can encourage increased redemptions, repeat purchases and customer engagement, creating additional revenue opportunities from the Group's infrastructure.

Daniel Levine, Chief Executive Officer of AC8, said:

"Li-Ning is one of China's most recognised sportswear brands, and these agreements build on the retail and digital commerce capabilities we have developed through TEAM CHINA and Lucky World, broadening the choice available to customers.

"Online sales and e-voucher redemption give customers more reasons to use their rewards towards products they want.

"Our focus remains on growing active users and commercial activity across Hui10's ecosystem, and branded merchandise provides another opportunity to generate revenue from the customers and retail relationships we are building."

​

​

About Li-Ning

Founded in 1990 by Chinese sporting legend Li Ning, winner of three gold medals at the 1984 Los Angeles Olympic Games, Li-Ning is one of China's leading sportswear brands. Listed on the Hong Kong Stock Exchange (HKEX: 2331), the group operates an extensive nationwide retail network and offers a broad range of performance footwear, apparel and sporting equipment. With a strong presence in basketball, running, badminton and other sports, Li-Ning combines Chinese sporting heritage with product innovation, international athlete partnerships and contemporary design, establishing itself as a prominent brand in China's sportswear market.