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Hui10 Secures China Culture & Tourism IP Rights

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Acceler8 Ventures Plc announces that its subsidiary, Hui10 Inc., has secured commercial rights for the Qianlong Garden immersive digital exhibition project through an agreement with China Culture & Tourism, valid until July 31, 2030. This collaboration grants Hui10 a 50 percent share of specified IP-licensing and exhibition design fees from expansion agreements, alongside exclusive rights to design, produce, and sell authorized merchandise. Hui10 will leverage its existing TEAM CHINA merchandise design, Weimeng e-commerce infrastructure, and scratch-card design expertise to generate income from exhibition expansion and merchandise sales, with plans to develop holographic scratch cards linked to digital collectible artifacts. The company is actively pursuing additional exhibition agreements with up to ten prospective cities, aiming to monetize relevant IP rights further.

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Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") announces that Beijing Huishi Chunyuan Technology Development Co., Ltd. ("Lucky World"), an operating subsidiary of Hui10 Inc. ("Hui10"), has entered into a commercial cooperation agreement with China Culture & Tourism (Beijing) Cultural Development Co., Ltd. ("China Culture & Tourism") for the Qianlong Garden immersive digital exhibition project.

Under the agreement, Hui10 will utilise its TEAM CHINA merchandise design team, working with China Culture & Tourism, and Lucky World's established Weimeng mini-programme e-commerce infrastructure to generate exhibition-related income and merchandise sales while helping bring Chinese cultural heritage to wider audiences. Hui10's scratch-card design team is also developing Qianlong Garden holographic paper scratch cards linked to collectible digital artefacts. This builds on existing expertise and infrastructure without requiring a new standalone platform.

The agreement runs to 31 July 2030. China Culture & Tourism is wholly owned by China Culture Media Group Co., Ltd., a central State-owned cultural enterprise supervised by the Ministry of Culture and Tourism.

Under the agreement, Lucky World has secured:

  • 50 per cent of specified IP-licensing and exhibition-design and construction-plan fees from qualifying expansion agreements; and
  • exclusive rights to design, produce and sell authorised merchandise supplied through the project's physical exhibition shops.

The Hui10 team is also developing physical holographic scratch-card concepts linked to digital representations of Qianlong Garden artefacts and potentially tradable digital artefact assets.

Commercial execution and public benefit

The Qianlong Garden immersive exhibition opened at Beijing's National Library on 9 July 2026 and is scheduled to run until 6 December 2026. The digital touring format can broaden access to the Garden's cultural content without increasing visitor pressure on the original site, where conservation is a priority. Successful delivery can support local visitor activity and deepen Hui10's working relationships with state-owned cultural partners and participating city governments.

The Company is pursuing additional qualifying exhibition agreements with up to 10 prospective host cities. These agreements are expected to create further opportunities to monetise the relevant IP rights.

Daniel Levine, Chief Executive Officer of AC8, said:

"Qianlong Garden gives us an opportunity to build a valuable commercial business while helping more people experience an exceptional part of China's cultural heritage. We can bring the same TEAM CHINA merchandise team, our established Weimeng commerce infrastructure and our scratch-card design expertise to that task. By delivering well for our cultural partners and participating cities, we aim to deepen relationships and demonstrate the practical contribution Hui10 can make to cultural access and local visitor economies. Our focus is to turn that shared ambition into successful exhibitions, appealing products and sustainable commercial returns."

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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