Hui10 and China Mobile launch Sports Lottery+

Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") is pleased to announce an expanded commercial relationship with China Mobile and that Jiangxi Sports Lottery has approved Hui10 Inc. ("Hui10") to launch its Sports Lottery+ offering within China Mobile business halls and shops in Jiangxi Province.

China Mobile is the world's largest mobile network operator, with over 1 billion mobile subscribers across mainland China, and 30 million subscribers in Jiangxi province alone.

Under the rollout plan:

China Mobile Jiangxi has agreed to market and promote Sports Lottery+ through its established customer communications and promotional channels.

Hui10 will operate the authorised physical Sports Lottery+ units alongside its connected digital platform, which will support user acquisition and continuity of customer relationship.

China Mobile customers introduced to Sports Lottery+ through China Mobile’s established environment, will participate in Sports Lottery activity within an authorised location inside the China Mobile trusted environment.

They will also remain engaged through Hui10’s digital services after the initial transaction, providing a connected customer journey.

While dedicated lottery shops remain central to Sports Lottery distribution, for the first time, the China Mobile format adds an additional regulated physical setting with direct online customer acquisition.

The design of Hui10’s modular platform enables authorised physical lottery retail to connect with payment and merchant functionality, loyalty and rewards, digital promotions, Lucky World commerce and merchandise, and sports-engagement services. The same architecture that has been developed can accommodate further approved products and services as they are introduced to Hui10’s platform including the technical capability to support paperless play.

Daniel Levine, Chief Executive Officer of AC8, said:

“We are delighted to announce this significant milestone for the business. Sports lottery approval for the implementation of the China Mobile Sports Lottery+ model in Jiangxi enables us to leverage the considerable China Mobile network, with China Mobile Jiangxi marketing and promoting Lucky World’s Sports Lottery+ and Hui10 providing the technology, payments, commerce and operating capability that connect the customer journey.

Our position has not been created by one agreement. It rests on registered intellectual property and long-standing contractual relationships with State bodies. This also marks a significant expansion of our relationship with our partner China Mobile, the largest mobile operator globally. Jiangxi gives us the opportunity to turn that foundation into sales, active users and repeat activity. We expect the operational data following launch, to support not only expansion across China Mobile’s other regional operating companies, but also wider deployment opportunities across China and future approved services on the platform.”

About Sports Lottery+

Sports Lottery+ is Hui10’s modular retail and digital-engagement platform, operated through Lucky World. It connects authorised physical Sports Lottery retail with payment and merchant functionality, loyalty and rewards, digital promotions, customer management tools, commerce, merchandise, and sports-engagement services. The platform is designed to extend the customer relationship beyond the initial lottery transaction, supporting active users, repeat engagement and additional eligible commerce through a common technology architecture.

About China Mobile

China Mobile is a leading telecommunications and information-services provider in mainland China serving approximately 1.01 billion mobile customers nationwide, including more than 30 million through China Mobile Communications Group Jiangxi Co., Ltd. (“China Mobile Jiangxi”) its provincial operating company in Jiangxi, with operations across the province’s 11 cities and 85 counties. It provides mobile, broadband, data and digital services, supported by established customer-communication and retail-service channels throughout Jiangxi.