Hui10 Commences Sports Lottery+ Rollout

Acceler8 Ventures Plc (LSE: AC8, "AC8" or the "Company") is pleased to announce that its principal operating business, Hui10 Inc. ("Hui10"), has commenced the roll of out its Sports Lottery+ platform following its successful deployment in Hohhot, Inner Mongolia.

Sports Lottery+ is designed to evolve the lottery retail experience in China from the traditional single transaction to a broader integrated customer engagement experience and underpins Hui10's aim to increase lottery participation, through enhanced consumer lottery experience. The platform introduces a connected digital layer that strengthens relationships between participants, retailers, Sports Lottery stakeholders, brands, merchants and sports-related ecosystems. The roll out will continue in Inner Mongolia before extending to Hebei, Henan, Shandong, Liaoning, Jiangsu and Shanxi provinces over the next six months.

Sports Lottery+ integrates multiple capabilities into one connected ecosystem. At its foundation, Sports Lottery+ integrates Hui10's lottery enabled UnionPay-certified POS terminal with the newly introduced Sports Lottery Loyalty Programme creating, for the first time, an engagement layer which allows lottery customers the ability to build up 'Lucky World Beans' loyalty points, which can then be redeemed against eligible Lucky World merchandise and Starting XI services.

Lucky World also provides the commerce and retailer enablement layer, supporting wider merchandise sales such as TEAM CHINA products, Lottery HongBao activity and consumer engagement campaigns. Furthermore, this same digital infrastructure also supports Hui10's longer-term strategy to support paperless lottery services should future policy and regulatory developments permit such functionality.

Daniel Levine, Chief Executive Officer of AC8, said:

"The introduction of Hui10's Sports Lottery+ platform is an important milestone in our strategy. The Hohhot pilot demonstrated how multiple elements of the Hui10 ecosystem can operate within a single, connected environment. This now includes bringing our AI technology directly into Sports Lottery shops, with intelligent assistants designed for both shopkeepers and players to improve operational efficiency, customer engagement and the overall player experience.

"With the successful launch of the Hohhot pilot, we are now able to roll out Sports Lottery+ across additional regions, partners and consumer environments."