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Transaction in Own Shares

In brief · summary, not quotable

YouGov PLC has executed its share buyback programme by purchasing a total of 112,796 ordinary shares between October 19th and October 23rd, 2026. The volume-weighted average price paid across these purchases ranged from 270.10 GBp to 293.40 GBp, with the lowest price paid being 267.41 GBp and the highest 296.00 GBp. The company intends to cancel these repurchased shares.

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YouGov (AIM: YOU.L), announces it has purchased the following number of its Ordinary Shares of 0.2p each through Joh. Berenberg, Gossler & Co. KG, London Branch ("Berenberg") on the London Stock Exchange, in accordance with the terms of the share repurchase programme announced on 13 October 2026 (the "Share Buyback Programme").

Date of purchaseOrdinary shares purchasedVolume weighted average Price paid (GBp)Lowest price paid (GBp)Highest price paid (GBp)
19 October 202621,602293.40289.00296.00
20 October 202622,420284.17283.60284.40
21 October 202622,556289.53287.60291.00
22 October 202622,935277.84277.40278.00
23 October 202623,283270.10267.41274.40

The Company intends to cancel the purchased shares.

In accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 as it forms part of UK law, a full breakdown of the individual trades made by Berenberg on behalf of the Company as part of the Share Buyback Programme can be found at:

YouGov /Research Reality

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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