Launch of share repurchase programme

YouGov, the international research and data analytics group, announces that it is commencing a share repurchase programme of its ordinary shares of 0.2p each ("Ordinary Shares") effective today.

As previously announced, the Board believes there is a disconnect between the prevailing share price and the Company’s intrinsic value, and as a result the Board has re-evaluated its distribution policy for this year. This programme will be up to a maximum aggregate consideration of £15 million, in lieu of our FY26 annual dividend.

The purpose of the programme is to reduce YouGov’s share capital, and the Company intends to cancel all Ordinary Shares purchased under the programme. The programme is expected to be completed within the second half of FY27.

The Company has entered into non-discretionary arrangements with Joh. Berenberg, Gossler & Co. KG, London Branch (“Berenberg”) to conduct open market purchases on its behalf, including during any closed periods. Berenberg will make trading decisions under the programme independently of the Company, subject to certain parameters agreed between Berenberg and the Company prior to the commencement of the programme and to the Company's right to terminate the agreement in certain limited circumstances.

The repurchase programme will be conducted within the authority granted by shareholders at the Annual General Meeting on 4 December 2025 and in accordance with the UK Market Abuse Regulation (“MAR”) and the FCA's Listing Rules (“LR”). The Company will announce any market repurchase of Ordinary Shares no later than 07:30 (UK) on the day of the seventh daily market session following the repurchase.

YouGov /Research Reality