Result of Share Buyback via RABB, TVR

Total Voting Rights

On 17 September 2026, The Beauty Tech Group plc announced its intention to launch an up to £20 million share buyback programme to purchase ordinary shares of £0.10 each in the capital of the Company (“Ordinary Shares”) (the “Buyback Programme”), in line with its capital allocation framework.

On 29 September 2026, the Company announced the launch of the Buyback Programme (the “Launch Announcement”) by way of a reverse accelerated bookbuild (“RABB”) noting that the balance of the Buyback Programme, not taken up by the RABB, would be expected to be undertaken by way of a rolling on-market buyback programme, details for which, if it were to proceed, would be announced separately.

The RABB provided an equitable opportunity for shareholders, and in particular pre-IPO shareholders, to tender their Ordinary Shares.

In accordance with the Board’s commitment to disciplined capital allocation and maximising returns for shareholders as a whole, pursuant to the RABB, Joh. Berenberg, Gossler & Co. KG, London Branch (“Berenberg”), acting as riskless principal, will acquire 287,338 Ordinary Shares, amounting to 0.3% of the issued share capital of the Company, at a price of 400 pence per Ordinary Share (the "RABB Buyback Price") for a total consideration of approximately £1.15 million.

Based on the Company’s share price of 454 pence per Ordinary Share at market close on 28 September 2026, being the last business day prior to the Launch Announcement, and having regard to the price sensitivity of other interest in the RABB, the Board determined that the RABB Buyback Price represents a highly attractive and value-accretive price for the Company and continuing shareholders.

Following settlement of the RABB and as part of the Buyback Programme, the Company intends to launch a rolling on-market buyback programme for the remaining up to approximately £18.85 million, further details of which, if it proceeds, would be announced shortly.

When combined with such a rolling on-market buyback programme for the remaining balance of the Buyback Programme, the RABB is expected to enhance the overall effect of the Buyback Programme on the Company’s share capital.

Under the terms of the Repurchase Agreement (as defined in the Launch Announcement), Berenberg had a put option exercisable on or before 1 October 2026 (or at such later date agreed between Berenberg and the Company) to require the Company to purchase from Berenberg the Ordinary Shares purchased pursuant to the RABB at the RABB Buyback Price and the Company had a call option to require Berenberg to sell, at the RABB Buyback Price, those Ordinary Shares to it. The put option has been exercised by Berenberg. The Ordinary Shares purchased by the Company pursuant to the exercise of the put or call option will be cancelled (the "Cancellation"). Settlement of the RABB is expected to occur on 5 October 2026.

Total Voting Rights

On completion of the RABB and the Cancellation, the Company's issued ordinary share capital will be 110,413,769 Ordinary Shares and the total number of voting rights in the Company will be 110,413,769. This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure Guidance and Transparency Rules of the Financial Conduct Authority.