Intention to Launch Share Buyback Programme

The Beauty Tech Group plc (LSE: TBTG), a global leader in the rapidly growing at-home beauty technology market, announces its intention to launch an up to £20 million share buyback programme to purchase ordinary shares of £0.10 each in the capital of the Company (“Ordinary Shares”) (the “Buyback Programme”).

The up to £20 million Buyback Programme, which is before associated fees, expenses, and stamp duty, is expected to commence in the next four weeks and will be carried out on the London Stock Exchange and conducted within the limits of the general authority to purchase Ordinary Shares granted by shareholders at the Company's annual general meeting held on 19 June 2026. The Buyback Programme will be undertaken by way of an on-market reverse accelerated bookbuild buyback or a rolling on-market buyback programme, or a combination of the two (subject to compliance with applicable law).

The purpose of the Buyback Programme will be to reduce the share capital of the Company, with the Ordinary Shares purchased under the Buyback Programme expected to be cancelled.

Instructions to purchase Ordinary Shares will not be given by the Company during closed periods or at any time where inside information has yet to be disclosed to the markets. The Buyback Programme may be cancelled or suspended at any time.

The Company intends to enter into an agreement with Joh. Berenberg, Gossler & Co. KG, London Branch ("Berenberg"), to manage the Buyback Programme.

Rationale

The launch of the Buyback Programme is consistent with the Company’s disciplined capital allocation framework as set out in its prospectus dated 24 September 2025. That framework supports TBTG’s long-term growth objectives whilst maintaining a strong financial position.

Following a period of strong operational performance and with the Company well positioned for the second half of the current financial year, the Company has a robust balance sheet with a substantial cash balance and resilient free cash generation. As set out in the Company’s interim results, published today, the Company had net cash of approximately £52.0 million as at 30 June 2026.

The board of directors of the Company (the “Board”) is committed to maintaining balance sheet efficiency and delivering optimal returns for shareholders. Having reviewed the current capital structure, liquidity, and near-term investment requirements of the Company’s group (the “Group”), the Board has concluded that the Company's cash reserves exceed those required to fund planned organic growth initiatives and execute its strategic roadmap.

Accordingly, the directors of the Company consider the Buyback Programme to be in the best interests of the Company and of its shareholders generally. The directors of the Company will not be participating in the Buyback Programme as sellers.

The Company is announcing this intention to launch the Buyback Programme to allow the Company (or representatives of the Company) to liaise with certain shareholders as regard logistics to be able to participate in the Buyback Programme, should they so wish.

The Company will make further announcements in due course once the Buyback Programme formally commences.