Implementation of Bitcoin Treasury Strategy

Sundae Bar Plc (AIM: SBAR), the unified marketplace for AI Agents, announces that following the completion of its WRAP Retail Offer, the Company has begun the implementation of its Bitcoin Treasury Management Policy by acquiring Bitcoin for its treasury reserves.

In accordance with the Bitcoin Treasury Management Policy adopted on 23 June 2025, and as previously announced, the Company has allocated the full surplus proceeds from the WRAP Retail Offer to Bitcoin acquisition. This strategic deployment reflects the Board's commitment to preserving capital value through digital asset diversification while maintaining operational focus on the Company's core AI marketplace business.

Additionally, further to the announcement on 30 June 2025 the Company's TAO Strategies partnership has delivered strong performance growth, with subnet emissions increasing from τ9 TAO daily (as reported on June 30th) to τ15 TAO daily (equivalent to approximately $5,490 USD daily)*. With TAO valuations rising to approximately $366 USD, this represents a significant improvement in the performance-based marketing strategy supporting marketplace growth. The TAO awards program, which went live on Tuesday, July 8th, has attracted top AI agent developers and demonstrates sundae_bar's forward-thinking approach to digital asset strategy.

Jill Kenney, CEO of sundae_bar comments: "Our Bitcoin treasury management policy represents a measured approach to capital preservation and growth. Having secured operational funding through AIM admission fundraising, we are pleased to deploy these surplus funds in accordance with our policy. This, combined with the strong performance of our TAO Strategies partnership, reinforces our belief that innovative digital asset strategies can directly enhance core marketplace growth while attracting premium AI developers to the platform."

The Bitcoin acquisition and TAO marketing program represent financial strategy decisions that complement, but do not alter, the Company's core business operations as an AI marketplace platform connecting AI Agent developers with businesses which we see as providing us with substantial opportunities to grow our business.

*Data sourced from TOA Stats: taostats.io/subnets/121/chart and correct as 10 July 2025 at 7:30pm London Time