Adoption of Bitcoin Treasury Management Policy

Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents, announces that its Board of Directors has adopted a Bitcoin Treasury Management Policy (the "Policy"), effective 23 June 2025. The Policy reflects the Board's belief that digital assets can serve as an effective store of value and inflation hedge. As the Company pursues its growth objectives for the sundae_bar platform, preserving capital value becomes increasingly critical.

Jill Kenney, CEO of sundae_bar, commented: "The adoption of our Bitcoin Treasury Management Policy reflects our commitment to prudent financial innovation while maintaining the highest standards of governance and risk management. As a technology company operating at the forefront of AI innovation, we believe that thoughtfully incorporating digital assets into our treasury function positions us advantageously for the future while preserving capital flexibility and operational resilience.

"This Policy provides the governance framework for such deployment while ensuring we maintain focus on our core business objective of building the leading AI Agent marketplace. Following our successful beta platform launch at sundaebar.ai, this treasury strategy complements our operational execution without altering our core mission."

A Bitcoin treasury reserve policy represents a financial strategy decision and complements, but does not alter, the Company's core business operations as an AI marketplace platform connecting AI Agent developers with businesses. The adoption of a Bitcoin treasury policy is not intended to result in the Company becoming or being seen as an investing company.

The full Bitcoin Treasury Management Policy will be published on the Company's investor relations website at corporate.sundaebar.ai/aim-rule-26