WRAP Retail Offer

Sundae Bar Plc (AIM: SBAR), a company creating a marketplace for AI Agents, is pleased to announce a retail offer via the Winterflood Retail Access Platform ("WRAP") to raise approx. £500K (the "WRAP Retail Offer") through the issue of new ordinary shares of 0.1p each in the capital of the Company ("Ordinary Shares"). Under the WRAP Retail Offer approx. 4,545,454 new Ordinary Shares (the "WRAP Retail Offer Shares") will be made available at a price of £0.11 per share ("Minimum Subscription") and that amount may be increased at the Board's discretion to meet demand.

Background and use of funds - adoption of Bitcoin Treasury Reserve Policy

The WRAP Retail Offer is in response to strong retail investor interest in the Company. Following the Company's recent admission to AIM and associated £2 million fundraising, which provides working capital for the Company's operational and development requirements for at least 12 months from Admission, the Board of the Company has decided to take the opportunity to build a cash buffer against possible future needs and at the same time to put in place a Bitcoin treasury reserve policy. It is intended that, subject to assessing working capital requirements, a significant portion of the market-driven fundraise will be utilised for Bitcoin treasury acquisition in accordance with the Bitcoin treasury reserve policy the Company is adopting. This approach reflects the Board's belief that digital assets can serve as an effective store of value and inflation hedge. As the Company pursues its growth objectives for the sundae_bar platform, preserving capital value becomes increasingly critical.

Jill Kenney, CEO of sundae_bar, commented: "Having secured operational and product development funding through fundraising conducted in connection with our recent AIM admission, and in light of the strong investor interest, we consider it prudent to raise additional funds to enhance the development of our product and give us additional security for the future. Given that the funds will not be needed immediately, and experience of the Board within this sector, we have decided to adopt a Bitcoin treasury reserve policy as a means of seeking an enhanced return on such surplus funds."

"We remain 100% focused on executing our core business plan as an AI marketplace platform connecting developers with businesses."

The beta version of sundae_bar's AI agent marketplace launched immediately following AIM admission on 3 June 2025, with the Company focusing on onboarding early adopters, expanding the agent directory and refining monetisation tools and offerings. As AI agents emerge as a transformative force in the AI landscape, the platform version 1.0 launch is targeted for Q3 2025.

The Bitcoin treasury reserve policy the Company is putting in place represents a financial strategy decision and complements, but does not alter, the Company's core business operations as an AI marketplace platform connecting AI Agent developers with businesses. The adoption of a Bitcoin treasury policy, details of which will shortly be announced, is not intended to result in the Company becoming or being seen as an investing company.

The WRAP Retail Offer is conditional on it achieving the Minimum Subscription and on the WRAP Retail Offer Shares being admitted to trading on AIM ("Admission"). Subject to achieving the Minimum Subscription it is anticipated that Admission will become effective and that dealings in the WRAP Retail Offer Shares will commence on AIM at 8 a.m. on or around 2 July 2025. A further announcement will be made upon conclusion of the WRAP Retail Offer detailing its results.

WRAP Retail Offer

Therefore, the Company is making the WRAP Retail Offer open to eligible investors in the United Kingdom, being new or existing shareholders of sundae_bar following the release of this announcement and through certain financial intermediaries.

The Retail Offer is expected to close at 4:30pm on 26 June 2025. Eligible retail investors should note that financial intermediaries may have earlier closing times. The result of the Retail Offer is expected to be announced by the Company on or around 27 June 2025.

There is a minimum subscription of £100 per investor under the Retail Offer. The terms and conditions on which investors subscribe will be provided by the relevant financial intermediaries including relevant commission or fee charges.

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