Strategic marketing initiative

Sundae Bar Plc (AIM: SBAR), the unified marketplace for AI agents, today announces a strategic marketing initiative leveraging the Bittensor network that is expected to accelerate AI agent acquisition and marketplace growth.

Working in partnership with TAO Strategies Ltd., sundae_bar plans to reward AI agent developers based on the commercial performance metrics of agents hosted on the sundae_bar platform. This initiative is designed to create a targeted alternative to conventional user acquisition methods and will specifically focus on growing the supply side of sundae_bar's marketplace by attracting high-quality AI agents and developers to the platform, thereby enhancing value for enterprise buyers whilst maintaining the Company's business model.

This performance-based approach will target the digitally native AI developer community to expand the supply of quality agents available to enterprise buyers on the sundae_bar marketplace. The initiative will reward developers whose AI agents demonstrate superior commercial utility, performance reliability, customer satisfaction, and innovation in solving real-world business problems.

Bittensor represents a generational shift towards an open, borderless ecosystem where anyone can contribute to and benefit from advances in artificial intelligence.

Jill Kenney, Chief Executive Officer of sundae_bar, commented: "This partnership represents a strategic approach in how we will deploy our marketing resources to scale our marketplace. Our goal is to attract and retain the highest-calibre AI agent developers, and by partnering with TAO Strategies we plan to focus marketing spend on performance-based rewards that align perfectly with our mission to democratise AI agent deployment."

Implementation Framework

Through the partnership with TAO Strategies, developers will earn rewards based on:

• Real-world agent deployment and measurable business impact
• Enterprise customer satisfaction and retention metrics
• Community validation and peer recognition
• Long-term platform engagement and contribution

This reward system is designed to ensure marketing investment directly correlates with expanding the supply side of the marketplace-attracting more AI agent developers and higher-quality agents that will provide superior value to enterprise buyers, creating a sustainable growth model compared to traditional advertising channels.