Contract with PFG including first win for EagleAI

Western Canada's largest grocery retailer adopts the AIR platform to evolve its loyalty programme and will also use the newly developed EagleAI service to enable personalised, real-time marketing at scale

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalised, real-time marketing, has secured a five-year agreement with Pattison Food Group Ltd ("PFG"), Western Canada's largest grocery retailer, for the use of Eagle Eye's AIR platform to enhance its loyalty programme, More Rewards.

PFG provides food and health products under 11 retail banners, with the largest being Save-On-Foods. PFG selected Eagle Eye's technology to evolve its loyalty programme, More Rewards, and to better personalise the customer experience. Alongside Eagle Eye's real time loyalty and omnichannel promotions products, PFG will also be using Eagle Eye's new AI tools to generate and autonomously target personalised offers for its 3.5 million More Rewards members. EagleAI, the Company's new product suite of built-for-retail algorithms, will create significant efficiencies in the ongoing management of PFG's promotional programme, enabling AI-powered personalisation at scale.

This contract further strengthens Eagle Eye's presence in North America and demonstrates retailers' appetite for the Group's AI solution ahead of the full launch of EagleAI in 2024.

Jamie Nelson, Pattison Food Group Chief Operating Officer commented, "Delivering value for money and products that excite and delight our customers is more important to the success of our business than ever. Our More Rewards program plays an important role in helping us reward our customers and show our appreciation for choosing to shop in our stores. The AIR platform's ability to personalise marketing messages in real-time, at scale, and the Eagle Eye team's proven ability to support some of the world's most successful loyalty programmes, makes them the ideal partner to take us on the next stage of our engagement journey."

Tim Mason, CEO of Eagle Eye, commented: "We're delighted to be working with PFG to support the transformation of its highly successful digital loyalty programme. We continue to strengthen our presence in North America, a rapidly growing digital promotions market and, with the addition of EagleAI to our best-in-class enterprise grade AIR platform, have a supercharged offering to take to this significant market."

Established in 2021, the Pattison Food Group is a Jim Pattison business and Western Canada's leading provider of food and drugs. The Pattison Food Group includes Save-On-Foods, Buy-Low Foods, Quality Foods, Everything Wine, Pure Integrative Pharmacy, Imperial Distributors Canada Inc., and other Jim Pattison Group specialty and wholesale operations. Its businesses employ more than 30,000 team members in its nearly 300 food and drug retail locations and share a passion for giving back to the communities where they do business. Pattison Food Group businesses are leaders in customer service and innovation and are committed to achieving long-term growth.