Contract secured with North American pet retailer

Eagle Eye to support the customer's loyalty and promotions transformation, further strengthening the Group's position in North America

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalised, real-time marketing, announces that a large pet supply company in the United States (the "Customer"), has signed a five-year agreement to use Eagle Eye's AIR platform to power its new digital loyalty programme and increase its promotional capabilities.

The Customer, which operates more than 1,000 locations across North America and online, is launching an updated version of its existing loyalty programme, expected to go live in the first half of calendar 2024. It has selected Eagle Eye's AIR platform for its ability to facilitate a personalised loyalty programme at scale for its members, enabling deeper customer engagement and an increased share of wallet.

This is Eagle Eye's seventh customer in North America, reflecting the growing recognition within the region of the importance of personalised digital loyalty programmes.

Tim Mason, CEO of Eagle Eye, commented: "We are excited to be supporting the Customer in their re-imagined loyalty programme to increase customer engagement and retain loyalty through personalisation. This contract is another demonstration of our expanding international profile, the value of our offering and its appeal for large retailers across multiple retail sectors and geographies."