Appointment of Chief Revenue Officer

Dotdigital Group (AIM: DOTD), the leading SaaS provider of an AI-powered customer experience and data platform for intelligent personalised marketing engagement at scale, is pleased to announce the appointment of Mike Harris as Chief Revenue Officer (non-board position), effective 1 April 2026.

The Chief Revenue Officer role is a newly created Group position, established to bring all global go‑to‑market functions together under unified leadership as the Group continues to scale internationally. The role reports directly to the Chief Executive Officer and is responsible for leading Dotdigital's global commercial organisation and revenue performance, with a focus on driving more consistent execution across regions and improving expansion, retention and customer lifetime value.

Mike has served as Dotdigital's Interim GM for EMEA since July 2025, during which time he has made a strong contribution to the Group's commercial strategy and revenue performance in the region.

Mike brings extensive senior leadership experience in scaling revenue across global B2B SaaS and marketing technology businesses. Most recently, he served as CRO at Haiilo, where he drove several growth, retention and efficiency-related initiatives. Prior to this, he held senior commercial leadership roles including Vice President of Global Sales at parcelLab and Senior Vice-President of Global Sales at Monetate, both marketing technology platforms. Mike has also held senior roles at Bluecore and Omniture.

Milan Patel, CEO of Dotdigital, commented:

"Dotdigital has strengthened significantly in recent years through sustained product investment and targeted acquisitions, building a broader, more capable platform. We will continue to invest as we extend that advantage, while at the same time focusing on raising the consistency and pace of execution globally. Creating the Chief Revenue Officer role gives us clear leadership of the Group's commercial engine and reinforces our ambition to scale internationally with discipline.

"Since joining us as interim GM for EMEA last summer, Mike has raised the bar on focus, pace and commercial discipline. I am delighted he will now lead this agenda as Chief Revenue Officer as we deepen customer success, drive expansion and retention, and deliver sustainable, high-quality recurring revenue growth."

Mike Harris, incoming CRO, commented:

"Over the past several months I have seen a platform with real strength, a loyal customer base, and a team that cares deeply about what we do - and we know that our success is ultimately defined by the success of our customers. As CRO, my priority is to help our teams focus on the right opportunities, make performance visible through clear metrics, and support customers to realise value faster. I am excited to take on the role and help drive the next stage of growth."