Share Buyback Programme

Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of an all-in-one customer experience and data platform (CXDP), today announces that it intends to commence a share buyback programme in respect of its ordinary shares of 0.5 pence each ("Ordinary Shares") up to a maximum consideration of £3.0 million from the date of this announcement (the "Share Buyback Programme").

The purpose of the Share Buyback Programme is to offset future dilution, that may occur, due to employee incentive arrangements.

Dotdigital on 9 December 2025 entered into an irrevocable non-discretionary instruction with Canaccord Genuity Limited ("Canaccord") in relation to the purchase by Canaccord, acting as principal during the period commencing on 10 December 2026 and ending no later than 31 March 2026, of Ordinary Shares for an aggregate consideration (excluding expenses) of no greater than £3.0 million and the simultaneous on-sale of such Ordinary Shares by Canaccord to Dotdigital, where they will be held in treasury. Canaccord will make its trading decisions concerning the timing of the purchases of Ordinary Shares independently of, and uninfluenced by, the Group.

The Share Buyback Programme will be conducted within certain pre-set parameters, and in accordance with the general authorities to repurchase shares granted by shareholders at the Group's Annual General Meetings, Chapter 12 of the UK Listing Rules and the provisions of the Market Abuse Regulation 596/2014/EU as amended by the Market Abuse (Amendment) (EU Exit) Regulations 2019 ("UK MAR") and the Commission Delegated Regulation 2016/1052/EU as amended by Technical Standards (Market Abuse Regulation) (EU Exit) Instrument 2019 which both form part of the law of the United Kingdom by virtue of the European Union (Withdrawal) Act 2018.

Dotdigital will announce any market repurchase of Ordinary Shares no later than 7.30 a.m. on the business day following the calendar day on which the repurchase occurred.