Card Factory

CARD · Main Market · Retail · mcap £279m · 84.9p

Card Factory designs and makes greeting cards, gifts and party goods, and sells them mainly through its own UK stores. It also sells online and through partners such as Aldi, and has recently moved into the US.

Target	Promise	Said	Status
2026
FY26	About 1% reduction in underlying cost base before inflation in FY26.	7 May 2025	… In progress
	“targeting circa. 1% reduction in the underlying cost base before inflation” Status so far Not yet due.
Today · 11 Oct 2026
2027
End FY27	£650m sales, 14% PBT margins and 90 net new stores by end FY27.	30 Apr 2024	… In progress
	“medium-term ambitions of £650 million of sales, Profit Before Tax margins of 14% and 90 net new stores by the end of FY27” Also stated 24 Sep 2024 Status so far Not yet due.
FY27 (Jan 2027)	Funky Pigeon acquisition earnings enhancing in the year ending January 2027.	29 Jul 2025	… In progress
	“The Group expects the acquisition to be earnings enhancing in the financial year ended 31 January 2027” Also stated 30 Sep 2025 Status so far Not yet due.
FY27 (Jan 2027)	Deliver FY27 expectations (consensus adjusted PBT £54.8m-£60.5m).	29 Sep 2026	… In progress
	“We are confident of delivering full-year expectations with strong Golden Quarter plans in place, supported by significant product newness and a further strengthening of our great value offer.” Status so far Not yet due.
End FY27	Launch a new loyalty proposition by end of FY27.	29 Sep 2026	… In progress
	“we intend to launch by the end of FY27” Status so far Not yet due.
31 Jan 2027	Complete £15m buyback by January 2027 and launch a £3m buyback to treasury.	28 Apr 2026	… In progress
	“Previously announced £15 million share buyback now 83% complete. Intend to launch £3 million buyback to treasury to satisfy future obligations under colleague share schemes.” Also stated 28 Apr 2026 · 29 Sep 2026 Status so far Not yet due.
2028
Jul 2028	Pay down acquisition debt over three years while keeping a progressive dividend.	29 Jul 2025	… In progress
	“we anticipate paying down the additional debt drawn over the next three years, alongside maintaining a sustainable, progressive dividend” Status so far Not yet due.