Card Factory

CARD · Main Market · Retail · mcap £275m · 84.9p

Card Factory designs and makes greeting cards, gifts and party goods, and sells them mainly through its own UK stores. It also sells online and through partners such as Aldi, and has recently moved into the US.

Target	Promise	Said	Status
2024
FY24 (Jan 2024)	Full-year FY24 adjusted profit before tax at top of market expectations range.	16 Jan 2024	✓ Kept
	“the Board expects to deliver full year adjusted profit before tax (excluding one off items) at the top of the range of market expectations” Result FY24 profit before tax rose to £65.6m from £52.4m. “Adjusted PBT growth of £13.2 million (+27.0%), excluding one-off gains, to £62.1 million (FY23: £48.9 million)”30 Apr 2024 · Final Results
2026
FY26	Continue buyback and declare a progressive full-year dividend for FY26.	12 Dec 2025	✓ Kept
	“The Board anticipates declaring a progressive full-year dividend in line with the Group's capital allocation policy.” Also stated 28 Jan 2026 Result FY26 dividend 5.0p versus 4.8p and a £15m buyback launched in April 2026. “Continued commitment to shareholder returns with recommended final dividend of 3.7 pence per share, resulting in total dividend of 5.0 pence per share for FY26 (FY25: 4.8 pence).”28 Apr 2026 · Final Results “In addition, the Board has concluded that the Group has surplus cash at the end of FY26, supported by the strong free cash generation in the period. As a result, we intend to shortly commence a share buyback programme to repurchase up to £15 million of shares during FY27.”28 Apr 2026 · Final Results
FY26	Adjusted PBT of £55-60m for FY26.	12 Dec 2025	✓ Kept
	“We expect to deliver our revised guidance of adjusted Profit Before Tax for FY26 of between £55 million and £60 million.” Result FY26 adjusted PBT was £56.0m, within the revised range. “Adjusted PBT of £56.0 million down -15.2%, reflecting impact of UK footfall on stores transactions and sales in key trading season”28 Apr 2026 · Final Results