AO World

AO. · Main Market · Retail · mcap £489m · 91.0p

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Frasers Group Plc 12 May · 1 notice

25.0% → 26.0%

share price at the notices 87.0p · now 91.0p 12 May 2026

John Roberts 19 Jan – 20 Apr · 2 notices

15.8% → 15.8%

share price at the notices 93.4–106.0p · now 91.0p 19 Jan 2026 20 Apr 2026

Lancaster Investment Management LLP 22 Oct · 1 notice

4.2% → 5.0%

share price at the notices 101.6p · now 91.0p 22 Oct 2025

Phoenix Asset Management Partners Limited 5 Dec – 11 Jun · 2 notices

5.0% → 5.0%

share price at the notices 90.5–109.2p · now 91.0p 5 Dec 2025 11 Jun 2026

Directors

No open-market share purchases by directors in 12 months.

sale On October 10, 2025, the CEO of AO World plc, John Roberts, exercised nil cost options over 718,053 ordinary shares, including 43,153 under the PSP granted in July 2016, 284,900 under the AOIP granted in July 2020, and 3 14 Oct 2025

sale On October 20, 2025, AO World plc announced that CEO John Roberts sold 259,144 ordinary shares at a price of £0.985108 per share on October 17, 2025. These shares, with a nominal value of 0.25p each, were acquired follow 20 Oct 2025

sale On October 21, 2025, AO World plc announced that CEO John Roberts sold 414,851 ordinary shares at a price of £0.966212 per share. This transaction occurred following the exercise of options that were announced on October 21 Oct 2025

sale AO World plc announced that Chief Executive Officer John Roberts sold 2,500,000 ordinary shares at £1.05 per share on 15 January 2026, generating £2,625,000. Following this transaction, Mr. Roberts beneficially holds 90, 19 Jan 2026

other AO World plc announced that CEO John Roberts gifted 2,000,000 ordinary shares, valued at nil cost, to the Jolly Foundation, a registered charity where he and his spouse are trustees. Following this transaction, Mr. Rober 22 Jan 2026

sale Chris Hopkinson, a non-executive director of AO World PLC, sold 700,000 ordinary shares on January 23, 2026, at a price of 107p per share, for a total transaction value of £749,000. Following this sale, Hopkinson now hol 27 Jan 2026

sale The Jolly Foundation, a charity closely associated with AO World plc's CEO John Roberts, sold 1,000,000 ordinary shares at 107p per share on January 26, 2026, for a total value of £1,070,000. Following this transaction, 29 Jan 2026

award AO World plc announced that on March 2, 2026, CEO John Roberts and CFO/COO Mark Higgins exercised options to acquire 33,962 ordinary shares each at 53p per share under the 2023 Sharesave Scheme. Following this, John Robe 2 Mar 2026

other AO World plc announced that Peter Pritchard, a Non-Executive Director, will assume the role of Senior Independent Director effective April 1, 2026, while retaining his existing positions as Non-Executive Director and Cha 6 Mar 2026

sale AO World plc announced that its Chief Executive Officer, John Roberts, sold 5,359,056 ordinary shares at 90.06p each, resulting in his holding of 83,226,832 shares, representing 14.587% of the issued share capital. Addit 20 Apr 2026

award AO World PLC has granted awards of 5,694,101 ordinary shares under its Incentive Plan to Persons Discharging Managerial Responsibilities (PDMRs) and senior management. The Chief Executive Officer, John Roberts, received 29 Jun 2026

sale AO World plc announced that Chief Executive Officer John Roberts exercised options for 358,435 shares, acquiring 183,160 shares after tax settlement, and subsequently sold these shares for £0.98 each. Chief Financial Off 12 Aug 2026

sale AO World PLC announced that Chief Executive Officer John Roberts sold 3,618,075 ordinary shares at £0.83 per share on 5 October 2026. Following this transaction, Mr. Roberts beneficially holds 79,608,757 ordinary shares, 6 Oct 2026

Company filings. Not investment advice.