Launch of Cicada - Zinc Media Group's AI label

Zinc Media Group plc (AIM: ZIN), the international content creation group, is pleased to announce the launch of Cicada, a new AI label that will drive AI innovation across the Group and empower Zinc's production of commercials, films, events and content for clients.

The launch formalises a capability that has rapidly become a meaningful contributor to Group revenue. As noted in the company's annual results, AI-related work scaled from zero in 2024 to several million pounds of revenue in 2025, with credits including an AI industry trade event, an AI-powered television commercial and an AI-generated training film.

Such productions have included 'The Dreamer' for G42 with Kimi Antonelli, released late Summer 2025, which incorporated entirely AI generated holograms.

Cicada provides a permanent home for this capability and a focal point for driving AI innovation across the Group, positioning Zinc to capture continued growth in client demand for AI content. Working in partnership with Zinc's television, events labels and brand content company The Edge, Cicada provides the tools and techniques to research, develop, produce and post-produce AI work across the Zinc Group.

Cicada will strengthen Zinc's wider operating platform across client services, production, post-production, marketing and internal delivery. By embedding these tools across the business, Zinc expects to enhance creative capability, improve workflow efficiency and support margin growth across its labels.

The launch supports Zinc Media's stated strategy of scaling high-margin growth areas and reinforces the Group's progress towards its medium-term targets of £50 million revenue and £5 million EBITDA.

Mark Browning, Chief Executive Officer of Zinc Media Group, said: "AI has gone from a nascent opportunity to a meaningful revenue line for Zinc in the space of a year. Cicada is how we scale that - embedding AI across every label, deepening what we can offer clients, and turning a fast-growing capability into a durable, high-margin part of the Group."