UP wins Salsify’s Digital Shelf Transformer Award

Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), is pleased to announce that it has been named as a winner of Salsify's Digital Shelf Transformer Award at the 2026 Digital Shelf Summit (DSS), held in Atlanta, USA.

Salsify is the global leader in product information management (PIM), working with thousands of brands and retailers worldwide to manage product data such as technical specifications and digital marketing assets. Ultimate Products uses Salsify's PIM software to centralise, manage and enrich the extensive and complex data behind its range of over 2,500 products, ensuring accuracy and consistency across multiple channels and platforms.

The Digital Shelf Transformer Award recognises companies delivering genuine transformation, strong execution and measurable business impact through the Salsify platform. Ultimate Products was one of only four winners globally this year.

Ultimate Products' use of Salsify's PIM software sits alongside its wider investment in Robotic Process Automation and AI to drive productivity. This programme of continuous improvement has led to the automation of hundreds of lower-value tasks across the business, saving approximately 9,000 working hours annually, enabling teams to spend materially more time on higher-value work.

Critically, the implementation of PIM software is the initial stage of an ongoing £2m investment by the Group as it transforms the way it works through the introduction of its new Enterprise Resource Planning ("ERP") system, Oracle NetSuite. By moving substantial quantities of data, processing and digital assets out of the ERP and into the PIM, the use of Salsify substantially simplifies the remaining implementation.

Commenting on the award, Chris Dent, Ultimate Products' CFO and ERP Board Sponsor, said: "We are delighted to be recognised by Salsify, particularly alongside a select group of global companies many times our size. This is a credit to the team, led by our Process Development Director Tony Pole, who have built and embedded these systems day in, day out. This work is rarely visible externally, and it is brilliant to see it recognised.

"It is genuinely exciting to see how the team are using Salsify to enhance productivity across our commercial functions, and the strong platform this gives us to build from. As we continue to invest in the new ERP system, automation and AI, the capabilities recognised in this award will play an even bigger role in supporting the Group's long-term growth."