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Director/PDMR Shareholding

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Ultimate Products plc announced that on April 9, 2026, the spouse of the Supply Chain Director executed a "Bed and ISA" transaction, selling 22,440 ordinary shares at 44.8 pence per share and immediately repurchasing them into an ISA at the same price. This transaction involved a total value of £10,053.12 for both the sale and the repurchase.

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Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est. 1760) and Beldray (est. 1872), announces that on 9 April 2026, the spouse of David Bloomfield, Supply Chain Director, effected a "Bed and ISA" transaction by selling 22,440 ordinary shares of 0.25p each in the Company ("Ordinary Shares") from her personal dealing account and immediately repurchasing these shares into her ISA, all at a price of 44.8 pence per Ordinary Share.

Further details of the above dealings are set out at the end of this announcement.

a)NameSusan Bloomfield
2.Details of PDMR / person closely associated with them ( ' PCA ' )
a)Position / statusPerson Closely Associated with David Bloomfield, Supply Chain Director
b)Initial notification / amendmentInitial notification
a)NameUltimate Products Plc
b)LEI213800Q5GWTVIW6KJW33
c)Description of the financial instrumentOrdinary shares of 0.25p each in the capital of Ultimate Products plc ISIN: GB00BYX7MG58
d)Nature of the transaction1. Sale of Ordinary Shares from dealing account 2. Purchase of shares into ISA
e)Price and volumeType Price (PENCE) Volume Sale 44.80 22,440 Purchase 44.80 22,440
f)Aggregated information Aggregated volume PriceSale - 22,440 Purchase - 22,440 Sale - 44.80p Purchase - 44.80p
g)Date of the transaction9 April 2026
h)Place of the transactionLondon Stock Exchange (XLON)

Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.

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