Director/PDMR Shareholding
Ultimate Products plc announced that Chief Financial Officer Chris Dent purchased 16,677 ordinary shares at 53.365 pence each and sold 9,749 ordinary shares at 52.750 pence each on 12 February 2026. These transactions were to transfer shares to a personal pension plan and further invest in the Group, resulting in an increased total shareholding of 116,034 ordinary shares.
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Ultimate Products, the owner of a number of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces the following PDMR dealings. On 12 February 2026, Chris Dent, Chief Financial Officer:
- purchased 16,677 Ordinary Shares of 0.25p each ("Ordinary Shares") at a price of 53.365 pence per share; and
- sold 9,749 Ordinary Shares in the Company at a price of 52.750 pence per share.
These dealings were undertaken to transfer shares to a self-invested personal pension plan and further invest in the Group. Following these dealings, Chris Dent's total shareholding in the Company has increased to 116,034 Ordinary Shares.
Further details of the above dealings are set out at the end of this announcement.
| a) | Name | Chris Dent |
| 2. | Details of PDMR / person closely associated with them ( ' PCA ' ) | |
| a) | Position / status | Chief Financial Officer |
| b) | Initial notification / amendment | Initial notification |
| a) | Name | Ultimate Products Plc |
| b) | LEI | 213800Q5GWTVIW6KJW33 |
| c) | Description of the financial instrument | Ordinary shares of 0.25p each in the capital of Ultimate Products plc ISIN: GB00BYX7MG58 |
| d) | Nature of the transaction | Sale and Purchase of Ordinary Shares |
| e) | Price and volume | Type Price (PENCE) Volume Sale 52.750 9,749 Type Price (PENCE) Volume Purchase 53.365 16,677 |
| f) | Aggregated information Aggregated volume Price | Type Aggregate Price Aggregate Volume Sale 52.750 9,749 Type Aggregate Price Aggregate Volume Purchase 53.365 16,677 |
| g) | Date of the transaction | 12 February 2026 |
| h) | Place of the transaction | London Stock Exchange (XLON) |
Cleaned text: letterheads, contacts and legal notices removed. View the original announcement ↗ · Company filings. Not investment advice.