THG

THG · Main Market · Personal Care, Drug and Grocery Stores · mcap £630m · 41.0p 2 open situations →

EV: £1.0bn
EV / EBIT: 36.7x
Net debt: £340m
FCF yield: -0.5%
Revenue: £1.8bn
Share price 1y: −14%
Insiders 12m: bought £85.0m
Next report: around 25 Mar

THG owns and runs online beauty (including its own brands and third-party retail) and nutrition businesses, led by Myprotein. Its Ingenuity technology and fulfilment arm was demerged into a separate private company in January 2025.

Timeline · every situation

dots = announcements

20252026 2 directors buying Profit upgrade Profit upgrade 1 director buying 7 directors buying 2 directors buying

Open · 2

Insider conviction

2 directors buying

£8,925k in 2 buys

23 Oct 2026 The Moulding Foundation £175k
23 Oct 2026 FIC Shareco Limited £8,750k

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Upgrade / downgrade cycle

Profit upgrade

guidance raised · fourth in 12 months

THG raised its guidance on 15 Oct 2026; the shares moved +16% on the day. It is the fourth such statement in 12 months.

15 Oct 2026 guidance raised · +16% on the day
10 Sep 2026 guidance raised · -13% on the day

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Closed · 4

Upgrade / downgrade cycleProfit upgrade guidance raised · second in 12 months · 26 Mar 2026 – 20 Jul 2026 −16% Insider conviction1 director buying £76,056k in 2 buys · 9 Dec 2025 – 25 May 2026 −31% Insider conviction7 directors buying £10,471k in 7 buys · 15 Oct 2024 – 29 Jan 2025 −37% Insider conviction2 directors buying £218k in 2 buys · 26 Apr 2024 – 8 Aug 2024 −27%

Company filings. Not investment advice.