MicroSalt expand Placement Low Sodium Salt Shakers
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Tekcapital Plc (AIM: TEK) the UK intellectual property investment group focused on creating valuable products that can improve people's lives, is pleased to announce that MicroSalt Inc continues the successful expansion of its low sodium solutions with the introduction of MicroSalt shakers on Amazon UK.
To facilitate this regional expansion, local distribution within the UK has been established with Reliable Express in Southampton. This also includes storage and distribution of our bulk packed products to meet the B2B market demand in the food distribution and manufacturing channels within the UK and EU markets.
"Inclusion of our low sodium solutions on the Amazon shopping platform is key to our efforts to make MicroSalt readily available to meet the demand of our B2C customers. Additionally, our partnership with Reliable Express in the UK is a vital piece of our growing distribution network as it will allow us to reliably and efficiently service food manufacturing channels in both the UK and EU. Excess sodium consumption is one of the leading contributors to hypertension and heart disease. Now MicroSalt will be available to help consumers in the UK and Europe enjoy great tasting, healthy products with less sodium," said Rick Guiney, CEO of MicroSalt®.
MicroSalt continues to make on-boarding progress with several large UK food companies for inclusion of Microsalt® as an ingredient in their products. We will provide future updates in due course.
About MicroSalt® plc
MicroSalt, is the developer and manufacturer of a proprietary low-sodium salt called MicroSalt®. We are passionate about improving peoples' lives with better-for-you seasonings and snacks by taking the lead in the industry by providing the best low-sodium salt solution, based on the mechanical transformation of the salt particle itself. This solution is the only one that delivers real salt flavour because it is salt. Our new patented technology produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains dissolve in the mouth, with approximately 50% less sodium consumption. Additionally, the ultra-small particle size enhances product adhesion, which reduces waste and provides improved flavour consistency. MicroSalt® and SaltMe® are registered trademarks of MicroSalt Inc.
To learn more about MicroSalt please visit https://www.microsalt.co
Tekcapital owns approximately 87% of the share capital of MicroSalt plc and 92% of MicroSalt Inc. its U.S. subsidiary.
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